All posts by admin

Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Expanded phrase match negatives: A script for misspellings Aug 17, 2018 by Daniel Gilbert Can’t spell?...

/ August 17, 2018

Expanded phrase match negatives: A script for misspellings

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must...

/ August 17, 2018

The Google expanded text ad CTR lift that never was

Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the...

/ August 17, 2018

The ultimate guide to using Bing Webmaster Tools – Part 3

Today, I’m covering two sections of Bing Webmaster Tools, and both are very useful to anyone who wants to rank well on Bing. The two sections we will cover are: Diagnostics & Tools. Security. Diagnostics & Tools If you are...

/ August 17, 2018

Are you holding your funnel accountable?

Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the...

/ August 17, 2018

Google’s political ad transparency report & library offers more accountability around election ads

Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May — enforcing new ID requirements for anyone purchasing political ads — the company is now...

/ August 17, 2018

Report says Google to launch own smart display in time for holidays

Out of more than 50 million Alexa devices sold, fewer than 500,000 have been the Echo Show, according to Canalys. That’s partly because the device fails to live up to the promise of a “smart speaker with a screen.” With...

/ August 17, 2018

T-Mobile whips out a new secret weapon for customer service: Humans

In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents. It was only a matter of time before the oldest kind of customer service became the latest thing. This week, telco T-Mobile is launching a new...

/ August 17, 2018