All posts by admin

6 trends that show the (Thanksgiving) tables have turned in Google Shopping

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing to the stores, or even to the nearest computer. Cyber Monday isn’t just a day. It’s a...

/ December 21, 2017

Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017

When you have a rollercoaster year like 2017, it must be hard being Santa Claus. Who’s good, who’s bad. Who was good and is now bad, or vice versa. Who is sorta good and sorta bad. Of course, he’s not...

/ December 21, 2017

Equifax and beyond: How data breaches shaped 2017

With so much data being collected, stored and used, it was inevitable that breaches would be on the rise. The year 2017 saw more personally identifiable information (PII) exposed through malicious intent than ever than before. Equifax and Yahoo led...

/ December 21, 2017

Marketing Day: IAB’s ad revenue report, Snapchat Sponsored Filters & Facebook Messenger

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What you learn from talking with Google’s largest advertisers all day, every day Dec 20, 2017...

/ December 20, 2017

IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year

The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1 billion, compared with $32.7 billion a year ago. In the second quarter, they were $20.8 billion. Revenues were almost equally divided...

/ December 20, 2017

What you learn from talking with Google’s largest advertisers all day, every day

There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now focusing on meeting with our advertisers in person when they come to visit Google on-site. I think my job...

/ December 20, 2017

Practical advice for planning a CRM marketing stack upgrade

The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to leverage for marketing. Data is more robust, measurement tools are better, and channel capabilities are improving — not only on their...

/ December 20, 2017