All posts by admin

How emerging technologies will affect your business in 2018

Remember just a decade ago when buzzwords like “mobile,” “social” and “the cloud” were still fairly new and exciting? These innovations forced businesses to re-evaluate their priorities and rethink how to use technology to engage their audiences. Now, technology develops...

/ October 30, 2017

Local SEO for service-area businesses requires a lot of servicing

Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much the only thing — they want to know is how to rank in the Local Pack...

/ October 30, 2017

Audi campaign on UK digital billboards tracks traffic and weather

You may still be thinking of billboards as big, static signs. If so, time to reboot that vision, because they are becoming giant screens that respond to their environment. The latest case in point: a campaign in the UK for...

/ October 30, 2017

Kochava expands into blockchain for ad insertion orders

New blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the bandwagon. Kochava began in 2011 as a provider of attribution and other marketing analytics for mobile, and, in recent...

/ October 30, 2017

Marketing Day: Agent-client relationships, IAB ads.txt initiative & a holiday retail survey

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Tips to troubleshoot your technical SEO Oct 27, 2017 by Patrick Stox Stumped by a technical...

/ October 27, 2017

Tips to troubleshoot your technical SEO

There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but...

/ October 27, 2017

3 ways to build a better agency-client relationship

The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy it. Although not all of these points will apply to all partnerships, the lesson is the same....

/ October 27, 2017