All posts by admin

Perengo launches DSP optimized for recruitment ads

Job recruitment ads have their own special needs, so this week, Perengo is out with a demand-side platform (DSP) specialized for that purpose. Founded in 2015 by veterans of Criteo and Google AdMob, the San Francisco-based firm had been offering...

/ July 19, 2018

Namogoo launches service to track personal data leakage through third parties

Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data aren’t just websites and apps, but the dozens — sometimes hundreds — of third-party services that also handle the...

/ July 19, 2018

FTC says it will take a ‘close look’ at EU antitrust fine against Google

Mark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade Commission (FTC) Chairman Joseph Simons said he will “take a close look” at the European Commission (EC) decision. Simons also...

/ July 18, 2018

Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever

In spite of the ongoing glitches Amazon shoppers experienced during this week’s Prime Day event, Amazon reports this year’s Prime Day was its biggest shopping day ever. The company sold more than 100 million products globally, with over 5 million...

/ July 18, 2018

Marketing Day: SMX East coming to NYC, Google penalty, Oracle Responsys aggregator & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Looking to grow into a C-level leadership role? Focus on e-commerce. Jul 18, 2018 by Andrew...

/ July 18, 2018

Looking to grow into a C-level leadership role? Focus on e-commerce.

Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions of direct-to-consumer (D2C) and digital-first brands across a wide array of industries. Successful brands and their marketing teams recognize the...

/ July 18, 2018

SEO & SEM experts are coming to NYC! Are you?

Search marketing has never been more important… or more complex. Staying on top of all the new tools, technologies and trends is a huge challenge. Attend SMX® East October 24-25 in New York City and get up to speed on...

/ July 18, 2018

Why the local search marketplace would benefit from a super-app

Trying to figure out consumers’ path to purchase has always been a search for the Holy Grail. The adoption of digital media, mobile devices and social platforms has complicated the path further as consumers spread their time and attention over...

/ July 18, 2018

Oracle Responsys launches first SMS aggregator marketplace

Oracle is adding an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called the SMS Public Aggregator Network, or SPAN, it allows marketers to directly find, order and...

/ July 18, 2018