All posts by admin

How marketers cope in an increasingly-skippable advertising environment

If you’ve seen the “15 Million Merits” episode of “Black Mirror,” you’ll know why it’s sparked so much conversation about advertising and its role in our culture. If you’ve not seen it, here’s a quick recap: In a not-too-distant future,...

/ September 21, 2018

Marketers prepare for changes in states’ sales tax nexus laws

It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain sales threshold to collect sales tax. It overruled a previous decision that took them off the hook from collecting...

/ September 21, 2018

Google tells Congress approved third-party apps can scan Gmail data

Bloomua / Shutterstock.com In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel, and which other people users interact with....

/ September 21, 2018

Adobe to acquire Marketo for $4.75 billion

Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to...

/ September 20, 2018

Segment adds quality tracking for incoming data to its resume

Segment’s visualization of its product stack Segment took another step Thursday toward becoming the data steward for brands using multiple platforms, with the launch of a data governance product called Protocols. How does this help marketers? Segment provides a data...

/ September 20, 2018

Security firm shows how a second-hand Amazon Echo can become a spy

When a smart speaker aggregates customer data, or a car dashboard highlights the nearest McDonalds, the marketer and the consumer assume the devices can be trusted. But recent research by Israeli security firm vpnMentor raises red flags about whether the...

/ September 20, 2018

Report: Digital now makes up 51% of US ad spending

Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including both digital and traditional media. Ad sales up, especially digital. Magna says that “net...

/ September 20, 2018

Google Data Studio comes out of beta

Google’s two-year old free reporting and data visualization platform, Google Data Studio, is now generally available. Integrations and data connectors. Data Studio, now part of Google Marketing Platform, has native integrations with Google Analytics, Google Ads, Display & Video 360, Search...

/ September 20, 2018

Marketing Day: Twitter tests Timeline Ads, EU investigates Amazon & Pinterest Shop the Look Pins

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar Sep 20, 2018 by Digital Marketing...

/ September 20, 2018

Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar

How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can...

/ September 20, 2018