All posts by admin

Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar

How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can...

/ September 20, 2018

Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins

Pinterest Shop the Look Pins are now available to SMBs and influencers. Pinterest is making Shop the Look Pins, a free product-tagging tool for fashion and home decor Pins, available to anyone with a business account. Why marketers should care...

/ September 20, 2018

How to supercharge the Salesforce lead source field

Salesforce lead source has long been the data point that has ruled measurement of marketing initiatives. This field tracks channel attribution and is used to measure return on marketing investments. However, in today’s marketplace, the field is very limited out...

/ September 20, 2018

How to strategically disagree with a client so everyone wins

I’ve noticed an alarming trend that I fear throws critical thinking out the window and harms your relationship with clients. This phenomenon stems from our strong desire to always be correct and not admit that we may be wrong. Instead...

/ September 20, 2018

The EU’s Competition Commissioner is investigating Amazon

Margrethe Vestager, the European Union’s competition commissioner, said on Wednesday that the oversight agency is looking into Amazon’s business practices. Why? While acknowledging that hosting third-party merchants provided a benefit for smaller businesses and collecting data had legitimate uses such...

/ September 19, 2018

Sharpen your digital marketing skills with an SMX East workshop

Passion drives you to become a more accomplished marketer, grow your career and go the extra mile. You’re the reason we created the SMX® East workshop series. Join us for a training experience loaded with actionable SEO, SEM and social...

/ September 19, 2018

YouTube gives more creators option to monetize channels

YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? Previously called Sponsorships, YouTube’s Channel Membership program allows creators to offer $4.99-per-month subscriptions...

/ September 19, 2018

Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to choose the best content format for link building Sep 19, 2018 by Paddy Moogan...

/ September 19, 2018

How to choose the best content format for link building

One of my previous posts talked about how different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today, I want to go into more detail on the common types...

/ September 19, 2018