Category: Uncategorized

Report: Digital now makes up 51% of US ad spending

Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including both digital and traditional media. Ad sales up, especially digital. Magna says that “net...

/ September 20, 2018

Marketing Day: Facebook slapped with EEOC complaint, Instagram launches shopping channel & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google is right; click-through and conversion rates kinda don’t matter Sep 18, 2018 by Andy Taylor...

/ September 18, 2018

Target acquired: How to define and use your ideal target market

Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market. This problem isn’t just limited to new entrepreneurs or start-ups, either....

/ September 14, 2018

Exclusive: Survey shows social media poised to capture holiday ad spend

With consumer confidence at an all-time high, we should all expect increased ad spend with new and emerging technologies, like location data tools and social media analytical platforms, to directly reach the 2018 holiday shopper. So how will marketers develop...

/ September 13, 2018

4 lessons learned from 200,000 Amazon beauty, personal care product pages

Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as no surprise to anyone watching or involved in the space.  Increasingly, consumers have been opting for digital convenience from the beauty...

/ September 13, 2018

Report: Arizona attorney general investigating Google location tracking

Roughly a month ago AP reported that Google continues to collect location data when ‘Location History’ is turned off.  The company acknowledged this and subsequently updated its help pages to clarify for users. Google uses location data for a number of...

/ September 12, 2018

Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter to enforce new rules around issue ads starting September 30 Aug 30, 2018 by Amy...

/ August 30, 2018

Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’ Aug 2, 2018 by...

/ August 2, 2018

Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Rebranding your local business? Don’t start without reading these tips Jul 31, 2018 by Jamie Pitman...

/ July 31, 2018

To make every conversion count, count every conversion

Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different identifiers, like cookies across browsers, can muddy measurement on the web. With all of that imprecision...

/ April 2, 2018