Category: Channel: Martech: Marketing

TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end

Almost two months after the launch of the General Data Privacy Regulation (GDPR), nearly three-quarters of US and European companies say they will be compliant by year’s end — but only 20 percent believe they are now. So says “GDPR...

/ July 13, 2018

Report: Companies increase martech spend but struggle to keep up with the speed of its growth

A majority of companies will increase their martech spend in 2018, but they are struggling to keep the pace of their utilization in line with the speed of their investment, according to a new report out this week from communication...

/ July 13, 2018

Voice user interfaces will work together with graphical user interfaces

The base of Amazon Echo, a smart speaker home of voice agent Alexa Considering the evolutionary ladder of user interfaces, you might think the voice user interface (VUI) will replace the graphical user interface (GUI). According to two voice interface...

/ July 10, 2018

Why MediaMath ‘unjoined’ the Ad ID Consortium

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was...

/ June 29, 2018

Forrester issues first Wave report on Experience Optimization

“Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is the key to a brand’s success these days, wouldn’t optimizing that involve every marketing tool in your toolkit? But, as...

/ June 28, 2018

Squadhelp adds AI to help invent successful brand names

Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of experts and test groups. Chicago-based Squadhelp employs a crowd-sourced platform to find exactly the right moniker, after which...

/ June 26, 2018

Adobe adds Attribution IQ, travel industry features and smart speaker targeting

Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its attribution solution with Attribution IQ, which the company said is the only solution offering 10 different models for...

/ June 22, 2018

Tokenized loyalty platform Sweet offers Sugar tokens to energize fans

Virtually every blockchain-based startup has plans to offer reward tokens to customers in exchange for their loyalty. To date, those plans are largely in the white paper or beta phase. On the other hand, a Morristown, New Jersey-based startup named...

/ June 21, 2018

Evrythng launches a blockchain-utilizing orchestration hub for consumer products

Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and granting rewards. But, with a few emerging exceptions, those visions have largely been on paper so far. Internet of Things platform Evrythng is now out...

/ June 19, 2018