Category: Channel: Martech: Marketing

With Marketo mega-deal, Adobe’s reach just got a whole lot wider

Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC research director Gerry Murray and program vice president Melissa Webster in a...

/ September 21, 2018

Security firm shows how a second-hand Amazon Echo can become a spy

When a smart speaker aggregates customer data, or a car dashboard highlights the nearest McDonalds, the marketer and the consumer assume the devices can be trusted. But recent research by Israeli security firm vpnMentor raises red flags about whether the...

/ September 20, 2018

Gartner’s Andrew Frank: Third-party validation of brands, content is coming

In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party decentralized service. So predicts Gartner VP/Distinguished Analyst Andrew Frank, who will delve into the topic of “How...

/ September 12, 2018

Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot

Salesforce has updated its Sales Cloud to provide what the company said is a more integrated process, plus it has added its Einstein AI to its B2B marketing platform, Pardot. In the spring of last year, the company introduced High...

/ September 11, 2018

Lithium and Spredfast merge into a social management/customer care platform

San Francisco-based Lithium primarily focuses on social communities and digital customer care. Spredfast, headquartered in Austin, is known for its tools to manage social media campaigns and responses. Yesterday, the two companies announced they are merging into what they describe...

/ September 5, 2018

IBM Michael Trapani: AI may never understand a great meal, but it understands performance

“How AI will let us be marketers again.” That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October. Like a good sidekick, artificial intelligence (AI)...

/ August 30, 2018

Are brands approaching a crisis in authenticity?

Google has demonstrated how its Duplex voice agent can successfully trick a hair salon into booking an appointment over the phone. “Deep fake” videos can now show live action footage of famous or otherwise people saying things they never said....

/ August 28, 2018

Podcasting continues its meteoric rise, creating more opportunities for marketers

Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23...

/ August 28, 2018

[24]7 launches ‘emotional intelligence’ for its virtual agent

What’s the next step for virtual agents? Customer engagement platform [24]7 thinks it’s recognizing when the customer is angry, so it can offer a few words of consolation — and then pass the conversation on to a human agent. The...

/ August 23, 2018

T-Mobile whips out a new secret weapon for customer service: Humans

In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents. It was only a matter of time before the oldest kind of customer service became the latest thing. This week, telco T-Mobile is launching a new...

/ August 17, 2018