Category: Channel: Martech: Marketing

Lightstreams seeks to solve a blockchain vulnerability: It’s too public

One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be public to all of the participants in that network. But that can also be a major drawback, since many...

/ May 21, 2018

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed...

/ May 18, 2018

Quantcast, Smaato release tools in support of the IAB Framework for GDPR

With GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive Advertising Bureau’s (IAB) recently announced Transparency and Consent Framework. This week, measurement/analytics firm Quantcast is out with a...

/ May 16, 2018

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research...

/ May 15, 2018

Fuel Cycle expands its audience research platform with launch of exchange for third-party tools

Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be customers. Now it is heading in a new direction, having launched a Fuel Cycle Exchange (FCX) that integrates...

/ May 10, 2018

Augmented reality games: Will this summer’s releases be booms or busts?

This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry...

/ May 4, 2018

Facebook Messenger rolls out AR and other enhancements at its F8 developer conference

Facebook announced new tools for its Messenger platform, including the ability to use augmented reality (AR), at its F8 developer conference Tuesday. Businesses send and receive 8 billion messages through Messenger every month. The ability for businesses to create bots...

/ May 3, 2018

MetaX launches a blockchain-based whitelist of websites

Santa Monica, California-based MetaX has created a blockchain-based platform for applications geared toward solving some of digital advertising’s problems. In June of last year, it launched adChain, an open protocol to provide a permanent record of ad transactions. In December,...

/ May 2, 2018