Category: Channel: Martech: Marketing

Understanding the interplay of SEO and a 5-star reputation

Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers read online reviews for businesses, and 85 percent report that they trust online reviews as much as personal recommendations,...

/ November 16, 2017

MarTech Landscape: What’s a smart contract?

Suppose you had a contractual agreement that understood its own terms, could track whether the terms were fulfilled and could send the required payment or product when the deal was finalized. That, essentially, is the idea behind a smart contract,...

/ November 16, 2017

Google’s ‘Physical Web’ loses the Chrome browser

Getting a URL by scanning a QR code. Photo from BKON Connect. A browser-based Physical Web has evaporated. The Physical Web was a Google trial where beacons broadcast their URLs to the Chrome browser. The main advantage over regular beacons...

/ November 14, 2017

Forrester predicts 80% of companies will fail to comply with GDPR in 2018

Forrester has released a report outlining its 2018 predictions around the trends and technology that are most likely to impact businesses in the coming year. Among the forecasts listed in the “Predictions 2018: A Year of Reckoning” report, the research...

/ November 14, 2017

Here’s how international firm Bynder is gearing up for GDPR

Digital asset management firm Bynder is almost ready for GDPR Day. That’s May 25, when the European Union’s General Data Protection Regulation goes into effect for companies doing business with EU citizens, wherever they are. We checked with the Amsterdam-based...

/ November 13, 2017

A CMO confession: The 5 marketing lies I’ve told myself

Marketers, if trust is our greatest currency, why are we lying so much? Apologies in advance for the cynicism — maybe I woke up on the wrong side of the bed this morning, or the traffic was more frustrating than...

/ November 10, 2017

Delivering great customer experiences doesn’t happen overnight

Marketers have a lot of different priorities these days. One thing that many of us have in common, however, is that we’re constantly seeking out ways to deliver better customer experiences across all touch points, from traditional to digital. If...

/ November 10, 2017

Adobe launches Launch, its next-gen tag management platform

Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch...

/ November 10, 2017

The cozy life of the mobile ad fraudster and how legit marketers can disrupt it

If you’ve been a member of the digital marketing industry, read any marketing publications, dialed into any partner calls, attended any relevant conferences and so on, I’m sure you’ve come across the industry’s hottest topic: fraud. Year over year, this...

/ November 9, 2017

Startup Mobius Network launches ‘Stripe-like’ API for blockchain access

As blockchain technology settles into becoming the backbone of a new software ecosystem, startups are beginning to work out ways of tying the new frontier to the old world. One such startup, San Francisco-based Mobius Network, has recently launched a...

/ November 9, 2017