Category: Channel: Martech: Marketing

MarTech Landscape: What is a consent management platform (CMP)?

If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The key driver, of course, is the value of that term in the newly implemented General...

/ June 18, 2018

Salesforce adds Interaction Studio, integration with Google Analytics 360

Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions across clouds. Unveiled on Wednesday at the company’s Connections event in Chicago, they include: A Marketing Cloud integration with Google...

/ June 14, 2018

Security breaches, no longer aberrations, need their own customer journeys

If you thought a theft of customer data was a marketing nightmare before the new General Data Protection Regulation (GDPR), it’s time to wake up. Under GDPR regulations for companies handling the personal data of EU citizens, companies must identify...

/ June 13, 2018

A new report bursts the blockchain bubble

A new report sticks a pin into the huge hype bubble surrounding blockchain. The report from research firm GlobalData, “Blockchain – Thematic Research” [fee required], argues that the new technology’s bubble “will burst in the next two years [and] will...

/ June 12, 2018

Apple’s latest ARKit preps augmented reality to become pervasive reality

This week, augmented reality took another step toward becoming much more than just an add-on. On Monday, at its Worldwide Developers Conference in San Jose, California, Apple introduced the next gen of its ARKit augmented reality platform. Version 2 allows multiple...

/ June 6, 2018

Say hello to Voice Interface Optimization

Voice Interface Optimization has now become a thing, but it’s not yet a fully realized thing. Voice interfaces are showing up everywhere, most notably in intelligent speakers like Google Home and Amazon Alexa. However, the standards for this kind of...

/ June 6, 2018

Is your marketing platform really intelligent?

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways:...

/ June 5, 2018

After GDPR, here come the Unintended Consequences

It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. It’s the same with Unintended Consequences. And, given its complexity and scope, it’s...

/ May 25, 2018

Lightstreams seeks to solve a blockchain vulnerability: It’s too public

One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be public to all of the participants in that network. But that can also be a major drawback, since many...

/ May 21, 2018

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed...

/ May 18, 2018