Category: Channel: Martech: Marketing

Digitas report: Brand loyalty is at risk with voice-based purchases

The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A...

/ August 15, 2018

Quantcast reports more than 90% of visitors to EU domains grant GDPR consent

After all the teeth-gnashing, what if the vast majority of visitors give their consent for use of their personal data under General Data Privacy Regulation (GDPR) rules? That appears to be what’s happening with the Quantcast Choice consent management platform,...

/ August 10, 2018

Swrve’s new platform enables ‘payload’ targeting and triggering

Marketing platform Swrve is out with version 3.0 of its platform, key new features of which are “payload” targeting and triggering. The company says other campaign tools only address the “outer shell” of an event, such as a search for...

/ August 8, 2018

Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution

“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized material a tantalizing capability. To help sort out the facilitating tools, Gartner has released its first Magic Quadrant report on Personalization Engines. (It’s available...

/ August 3, 2018

Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI

Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI. Based on its Dialogflow development suite for conversational agents, launched last fall,...

/ August 2, 2018

SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace

CIMM’s visualization of TAXI Complete SMPTE, the standards body for entertainment technology, has issued two new standards that can support online content and ads synchronized between multiple screens. Additionally, the new standards could make it much easier for marketers to...

/ August 2, 2018

Why AI for PR may be different than AI for marketing

Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will become the equivalent of the self-driving...

/ July 30, 2018

Brand Safety Institute debuts to offer new certification programs for digital advertisers

From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into fixed placements that were known in advance. But these are the days of real-time delivery into millions of...

/ July 27, 2018

Google ups its AI services with new Contact Center solution and developer tools

Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution. Contact Center AI is built around its Dialogflow development suite for conversational agents, which was launched last fall and...

/ July 26, 2018