Category: Channel: Martech: Marketing

Quantcast, Smaato release tools in support of the IAB Framework for GDPR

With GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive Advertising Bureau’s (IAB) recently announced Transparency and Consent Framework. This week, measurement/analytics firm Quantcast is out with a...

/ May 16, 2018

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research...

/ May 15, 2018

Fuel Cycle expands its audience research platform with launch of exchange for third-party tools

Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be customers. Now it is heading in a new direction, having launched a Fuel Cycle Exchange (FCX) that integrates...

/ May 10, 2018

Augmented reality games: Will this summer’s releases be booms or busts?

This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry...

/ May 4, 2018

Facebook Messenger rolls out AR and other enhancements at its F8 developer conference

Facebook announced new tools for its Messenger platform, including the ability to use augmented reality (AR), at its F8 developer conference Tuesday. Businesses send and receive 8 billion messages through Messenger every month. The ability for businesses to create bots...

/ May 3, 2018

MetaX launches a blockchain-based whitelist of websites

Santa Monica, California-based MetaX has created a blockchain-based platform for applications geared toward solving some of digital advertising’s problems. In June of last year, it launched adChain, an open protocol to provide a permanent record of ad transactions. In December,...

/ May 2, 2018

At this year’s MarTech Conference, trust takes a starring role

Former New York Times Executive Director for Marketing Technology Madeline Delianides at the MarTech Conference. “How are you going to treat that [personal] data with the respect it deserves, just as you would treat the person [it represents] with respect?”...

/ April 25, 2018

Scott Brinker unveils his most populous Marketing Technology Landscape yet

On Tuesday morning, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on the planet...

/ April 25, 2018