Category: Channel: Content Marketing

How to turn negative online reviews into marketing wins

Reading a negative review about your company can feel like a punch to the gut. But once you get over the initial impact, there are lessons to be learned and a silver lining or two. Let’s look at all the ways...

/ September 18, 2018

iHeartMedia to acquire Stuff Media as podcasting continues its rise

iHeart Media says it plans to acquire publisher Stuff Media, signaling that, despite some advertiser fears, publishers still see podcasts as a good investment. Stuff Media is a for-profit publisher whose inventory includes the HowStuffWorks podcasting business, and iHeartMedia says that...

/ September 17, 2018

Target acquired: How to define and use your ideal target market

Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market. This problem isn’t just limited to new entrepreneurs or start-ups, either....

/ September 14, 2018

HubSpot adds on-board video capability with Vidyard integration

Inbound marketing and sales platform HubSpot introduced a native video function to its platform last week, through an integration with business video platform Vidyard. The new capability, which highlights the growing importance of video in business, operates inside the HubSpot...

/ September 11, 2018

How to find good writers and other content marketing struggles

While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?” From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself...

/ August 28, 2018

8 ways to use content to skyrocket user engagement

Much like commercials on TV, users are bombarded with content at every turn as they surf.  It’s overwhelming and as such, marketers are struggling to find ways to capture their attention and stand out. As marketers, not only do we...

/ July 26, 2018

Content manager checklist: 10 things to do before you hit publish

Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the move to online publishing, those responsibilities have increasingly fallen on the shoulders...

/ July 23, 2018

SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads

Because I am a huge fan of video advertising, I have a hard time understanding why video marketing is so underutilized by many companies. I attended the Maximizing the Impact of Online Video Ads session at SMX Advanced and came...

/ July 11, 2018

Be careful what content you cut from your site

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your...

/ July 9, 2018

5 Tips to Choosing Your Winning Business Domain Name

Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of...

/ June 25, 2018