Category: Channel: Content Marketing

Attention + intensity: Tips for navigating the new age of media strategy

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of...

/ May 11, 2018

Beyond keywords: What really matters in SEO content

Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world. Bearing in mind also that “Content is queen,” it appears that...

/ May 9, 2018

7 ways protections for online content are being eroded

Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players...

/ April 24, 2018

How to increase B2B form submissions through conversion testing

Nearly all business-to-business (B2B) marketers are focused on increasing leads, improving lead quality and improving return on investment (ROI). Conversion testing plays a key role in all three of these objectives. Let’s look at four tests that illustrate how improving...

/ April 20, 2018

Content nurturing for ABM: Moving from theory to practice

Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an  Account-Based Marketing (ABM) approach — adopted the mindset, organized, suited up on the tools set. You’ve embraced the principles of content nurturing in...

/ April 17, 2018

Best practices for optimizing media rich web page speed

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than...

/ April 17, 2018

Gartner offers first Magic Quadrant for Content Marketing tools

If you’re familiar with the term “content marketing,” don’t get too attached. According to the first Magic Quadrant report on Content Marketing Platforms (subscription required) from research firm Gartner, the term will be dead within three years — because all...

/ April 5, 2018

Creating the best lead-gen website, step by step

Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created Lynda.com and sold it for $1.5 billion to LinkedIn (just to give you some perspective on where...

/ March 9, 2018

Europe to tech giants: Remove ‘illegal content’ within one hour

The European Commission (EC) earlier today issued guidelines and recommendations for the rapid removal of “illegal content” from websites accessible within Europe. The move is aimed primarily — though not exclusively — at terrorist propaganda. The EC wants illegal content...

/ March 1, 2018

Outbrain launches Sphere, a platform for content recommendations between premium publishers

Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the quality and relevance often leave something to be desired. In a move intended to offer high-quality and more...

/ February 15, 2018