Category: Content Marketing Column

7 ways protections for online content are being eroded

Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players...

/ April 24, 2018

Content nurturing for ABM: Moving from theory to practice

Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an  Account-Based Marketing (ABM) approach — adopted the mindset, organized, suited up on the tools set. You’ve embraced the principles of content nurturing in...

/ April 17, 2018

Creating the best lead-gen website, step by step

Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created Lynda.com and sold it for $1.5 billion to LinkedIn (just to give you some perspective on where...

/ March 9, 2018

Everything a CMO needs to know about video marketing in 2018

When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word. Video marketing is one of...

/ February 8, 2018

Introducing the ‘content conversation’: The new twist in content marketing using live video

It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past decade. Years ago, I delivered a session to a standing-room-only crowd at SXSW discussing the rise of “un-advertising,” where I...

/ January 29, 2018

The 2018 content focus challenge

It’s that time of year again — the holidays are over, we’re into a new year, and most of us are either back at work or heading there very soon. As we move into 2018, many marketers will be reviewing...

/ January 5, 2018

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017

In 2017, there was no doubt that content was king, but it also became clear that content alone is not nearly enough to ensure success. That’s why our columnists covered strategies and tactics that allow marketers to produce the best...

/ December 26, 2017

3 important search engines to leverage for content marketing

When we talk about search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are three search engines. Content comes in many forms — written, audio, image and video —...

/ December 12, 2017

Ideation inspiration: 5 ways to brainstorm great ideas for blog content

Even the most seasoned content marketer among us runs out of ideas for blog content from time to time. And that’s OK. What’s not OK: filling those gaps in inspiration with brand-centric content. When we don’t know what to write...

/ December 11, 2017

Why your end-of-year marketing strategy should focus on repurposing and re-engagement

As we begin to close out the last few weeks of the year, and if you’ve got a few extra dollars in your marketing budget to spend before the year’s end, you might think: Why bother with new content considering...

/ December 6, 2017