Category: How To Guides: Content Marketing

3 tips for overcoming content production obstacles

We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know we need to be emailing our lists, sharing on social media, commenting and responding...

/ June 7, 2018

How to create catchy, effective subject lines for link outreach

In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not getting a single reply. None. Zero. Nada. Nichts. Perhaps a bunch of those initial emails landed on seldom-used...

/ May 31, 2018

The power of podcasting: How to boost your reputation and search engine rankings

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast listener, podcasting is a medium all digital marketers should pay attention to. According to Edison Research, 58 percent...

/ April 2, 2018

3 important search engines to leverage for content marketing

When we talk about search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are three search engines. Content comes in many forms — written, audio, image and video —...

/ December 12, 2017

Ideation inspiration: 5 ways to brainstorm great ideas for blog content

Even the most seasoned content marketer among us runs out of ideas for blog content from time to time. And that’s OK. What’s not OK: filling those gaps in inspiration with brand-centric content. When we don’t know what to write...

/ December 11, 2017

Why your end-of-year marketing strategy should focus on repurposing and re-engagement

As we begin to close out the last few weeks of the year, and if you’ve got a few extra dollars in your marketing budget to spend before the year’s end, you might think: Why bother with new content considering...

/ December 6, 2017

Why writing style matters for social and content marketing

I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world earlier, one of the things I don’t regret is how useful almost all my previous work experiences were to molding my...

/ November 28, 2017

How are you changing your content marketing program in 2018?

We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on closing out the year on a strong note. However, have you started thinking about your 2018 program? How are you changing your content...

/ November 10, 2017

How to get your content marketing team out of its echo chamber

In news media jargon, an “echo chamber” is a situation where information, beliefs or ideas are reinforced or amplified through communication and repetition inside a defined system. When you’re in an echo chamber, whether you’re aware of it or not,...

/ November 7, 2017