Category: How To Guides: Content Marketing

Target acquired: How to define and use your ideal target market

Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market. This problem isn’t just limited to new entrepreneurs or start-ups, either....

/ September 14, 2018

How to find good writers and other content marketing struggles

While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?” From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself...

/ August 28, 2018

3 tips for overcoming content production obstacles

We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know we need to be emailing our lists, sharing on social media, commenting and responding...

/ June 7, 2018

How to create catchy, effective subject lines for link outreach

In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and not getting a single reply. None. Zero. Nada. Nichts. Perhaps a bunch of those initial emails landed on seldom-used...

/ May 31, 2018

The power of podcasting: How to boost your reputation and search engine rankings

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast listener, podcasting is a medium all digital marketers should pay attention to. According to Edison Research, 58 percent...

/ April 2, 2018

3 important search engines to leverage for content marketing

When we talk about search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are three search engines. Content comes in many forms — written, audio, image and video —...

/ December 12, 2017

Ideation inspiration: 5 ways to brainstorm great ideas for blog content

Even the most seasoned content marketer among us runs out of ideas for blog content from time to time. And that’s OK. What’s not OK: filling those gaps in inspiration with brand-centric content. When we don’t know what to write...

/ December 11, 2017

Why your end-of-year marketing strategy should focus on repurposing and re-engagement

As we begin to close out the last few weeks of the year, and if you’ve got a few extra dollars in your marketing budget to spend before the year’s end, you might think: Why bother with new content considering...

/ December 6, 2017

Why writing style matters for social and content marketing

I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world earlier, one of the things I don’t regret is how useful almost all my previous work experiences were to molding my...

/ November 28, 2017