Category: Column: Local Search

How the hospitality industry should approach online reviews and citations

We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast. Potential customers can get almost everything they need to make a...

/ September 17, 2018

6 ways the August core algorithm update impacted local business

At Sterling Sky (my company), we only work in the small business (SMB) market, so we were particularly interested in seeing how Google’s recent algorithm update impacted local search. I’ve spent the last few weeks analyzing dozens of sites in depth,...

/ September 7, 2018

Rebranding your local business? Don’t start without reading these tips

There’s a whole host of reasons why you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You...

/ August 6, 2018

Rebranding your local business? Don’t start without reading these tips

There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You feel...

/ July 31, 2018

Apple Maps takes a step in the right direction

Over the years, Apple Maps has been widely regarded as a follower to Google Maps. It has never shaken its reputation as being an underwhelming tool beginning with a 2012 rollout that was so riddled with mistakes Tim Cook was...

/ July 24, 2018

Google My Business listings: 5 frequently asked questions

One of the best ways to get local rankings is by claiming and optimizing your Google My Business (GMB) listing. Not only does your Google My Business listing increase your chances of showing up in the Google Local 3-pack, but...

/ July 18, 2018

Do Google reviews impact local ranking?

In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed the reviews were not coming back: We do not allow anonymous reviews today...

/ July 13, 2018

How social networks usurp Google’s local search dominance

Google remains at the forefront of developments in many areas that have the potential to disrupt local search. Artificial intelligence (AI), virtual reality (VR), the internet of things (IoT), voice search and cloud technology are all being increasingly used by...

/ June 29, 2018

National ads, local results: Where should you be putting your money?

When it comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers in Evanston, West Virginia, it doesn’t really make sense to pay for clicks from people in New York...

/ June 29, 2018

Practice useful marketing for local business content success

At every search conference, you hear the same click-bait question: “Is SEO dead?” The short answer is “no,” and the longer answer is still “no,” it’s just changing. Maybe the term search engine optimization (SEO) isn’t really a good way...

/ June 29, 2018