Category: Martech Column

Marketing Day: Facebook’s Explore Feed, Amazon’s Prime members & YouTube’s brand safety efforts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Insights from 130 agencies — The State of Email Marketing Oct 19, 2017 by Digital Marketing...

/ October 19, 2017

Marketing Day: Gartner report on analytics tools, Pinterest search ads & P2P marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Should you connect with your clients across social platforms? Oct 18, 2017 by Matt Umbro Connecting...

/ October 18, 2017

Marketing Day: Google AMP, Apple’s move to kill cookies & new Twitter Video Website Cards

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google AMP and call attribution — 5 things you need to know Oct 17, 2017 by...

/ October 17, 2017

Marketing Day: Instagram redesigns call-to-action bar, mobile-specific fraud & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is GDPR the Y2K for B2B marketing? And how to use it to your advantage Oct...

/ October 16, 2017

Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LinkedIn launches autoplay mobile video adsOct 12, 2017 by Susan Wenograd Video advertising is set to...

/ October 13, 2017

Marketing Day: ANA & IAB standards, Facebook Stories for Pages and Oculus Connect day 2

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 4As, ANA & IAB push self-regulatory digital ads standards programOct 12, 2017 by Ginny Marvin In...

/ October 12, 2017

Marketing Day: Live from Oculus Connect, Twitter’s ‘Happening Now’ and the new CMO role

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Live from Facebook-owned Oculus’s annual VR conference: Day 1Oct 11, 2017 by Tim Peterson All the...

/ October 11, 2017