Category: Statistics: Popularity & Usage

Report: Retailers should invest in better service, faster checkout for stores

The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been...

/ September 14, 2018

Survey: Teens cutting back on mobile screen, social media time

According to a new survey from Pew Research Center, teens are cutting back on mobile phone and social media usage. Parents, not so much. The study finds that those between 13 and 17 are consciously trying to reduce their screen...

/ August 23, 2018

Report: Key to SMB advertiser retention is onboarding engagement and early upselling

Customer retention is a persistent and vexing problem for many companies that serve the small and medium-size business (SMB) market. But enterprise software company Vendasta thinks that it has found a formula of sorts to combat SMB churn. The company serves...

/ June 20, 2018

After data leak, 3 of 4 US carriers vow to stop selling user location to third parties

If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be surprised if not horrified. Never mind that the official line in the industry is that all this data is...

/ June 20, 2018

Have we reached peak smartphone and what does that mean for marketers?

Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some...

/ May 31, 2018

Despite recent events, people still positive about internet’s impact on society

Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January. The survey...

/ May 25, 2018

Waze and Carto team up for location-based urban intelligence

A ton of location data is being created by the movements of smartphone owners. Much of the attention is on marketing use cases: audience and competitive insights, offline attribution, store visits and similar use cases. However, the data has many...

/ April 23, 2018

SMB marketing survey finds only 3% use outside agency or vendor

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing...

/ April 6, 2018