Category: Statistics: Popularity & Usage

Waze and Carto team up for location-based urban intelligence

A ton of location data is being created by the movements of smartphone owners. Much of the attention is on marketing use cases: audience and competitive insights, offline attribution, store visits and similar use cases. However, the data has many...

/ April 23, 2018

SMB marketing survey finds only 3% use outside agency or vendor

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing...

/ April 6, 2018

Study captures new consumer ‘hierarchy of needs’ facing brands

Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to many studies, and consumers seem generally less tolerant of brands making mistakes or otherwise behaving badly....

/ April 3, 2018

Forecast: Digital advertising pulling away from TV on global basis

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions...

/ March 26, 2018

Report: Product discovery, not payments, the real m-commerce bottleneck

Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts the real problem is higher in the...

/ March 22, 2018

Report: 5G will drive $12 billion in new mobile commerce revenue by 2021

Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report called “A Mobile-First World,” which contains data on US and international smartphone usage patterns. The company says it’s...

/ March 5, 2018

Placed introduces ‘Placed Insights’ to educate the market about location data

Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better understand location data. Placed founder David Shim told me that he believes this will help agencies and advertisers see...

/ March 1, 2018

Retailers with shopping apps now see majority of e-commerce sales from mobile

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and...

/ February 21, 2018

Survey: Amazon, Google top SMB ‘Trust Index’

Local business network Alignable released its most recent small business (SMB) Trust Index Report, which reflects net promoter scores (NPS) from its member base. The company says it’s now monitoring “115 brands across 25 categories” and capturing ratings from more than...

/ January 30, 2018