Category: Statistics: Social Media

Attention + intensity: Tips for navigating the new age of media strategy

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of...

/ May 11, 2018

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices....

/ May 10, 2018

SMB marketing survey finds only 3% use outside agency or vendor

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing...

/ April 6, 2018

Report: Mobile users start with social apps, then move on to browsers and search

Verto Analytics in a new report identifies key digital consumer trends. Among them, the company reports consumer time with digital media has “stabilized,” but the distribution of time has shifted. Time with social media sites and apps has declined slightly,...

/ November 9, 2017