Category: How To Guides: Search Marketing

Where to find ideas for content your audience will love, look at and link to

Creating useful and engaging content is an essential part of search engine optimization (SEO) and link building today. While it often feels fun and exciting in the beginning, it can quickly become a monotonous task that you dread. I mean,...

/ May 4, 2018

Searcher intent: The secret ingredient behind successful content development

Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for after clicking on an organic search result, that’s a success. Sounds easy enough, but things get complicated when there are multiple results that may...

/ May 2, 2018

Here’s how to use Twitter to dominate the Google search results

Are you jealous of the big brands whose tweets appear in a cool carousel below their Twitter accounts on page one of Google’s search results? When you’re trying to occupy a lot of space for your name in the search...

/ April 17, 2018

Google patent on related entities and what it means for SEO

I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all. But that’s not the case with the recently granted Google patent “Related entities.” I believe this...

/ April 10, 2018

The power of podcasting: SEO keyword angles

This is Part 2 of a three-part series. Part 1 can be found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so you can get...

/ April 9, 2018

How to use the Knowledge Graph for higher rankings

Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update and the rise of RankBrain. To pull off this extraordinary feat, Google and its team...

/ April 5, 2018

SEO for multi-language websites: How to speak your customers’ language

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to build on those lessons and detail how to tackle multilingual websites. As with international search engine...

/ April 2, 2018

Stop being a link snob and saying no to certain links

If there’s one thing that bugs me about link-building work, it’s the idea that only one type of link is going to work, and anything else is going to cripple the site. Or… The client won’t accept a nofollow or an...

/ April 2, 2018

5 easy but smart SEO wins to boost content and link-building efforts

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content...

/ March 22, 2018

SEO Ranking factors panel: SMX West session recap

I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. Any discussion of ranking factors raises a lot of emotions and controversy, and this was no exception....

/ March 22, 2018