Category: A-Post to MarTech Today

YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission

Alexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward addressing the problem, YouTube announced is releasing a Copyright Match Tool next week that will allow creators to find out...

/ July 12, 2018

Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

Local programmatic platform Simpli.fi has introduced what it’s calling “addressable geo-fencing.” Geofencing based on IP address or polygons or radius targeting has been around for a long time; this approach allows marketers to target individual households with greater precision. Think...

/ July 11, 2018

Report: Most consumers think companies aren’t doing enough to protect their data

Consumers are still confused about how their privacy is being handled and want companies to do more to protect them, according to new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of...

/ July 10, 2018

Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe

Federal investigators have widened their investigation into Facebook’s role regarding ads targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources told the Post that the FBI, the Securities and Exchange...

/ July 3, 2018

Supreme Court reversal on state sales tax deals major blow to e-commerce businesses

More than 25 years ago, the US Supreme Court passed down a decision that would come to have far-reaching implications as e-commerce has evolved. The ruling in Quill v. Heitkamp in 1992 meant that online retailers without any physical presence in...

/ June 27, 2018