Category: A-Post to MarTech Today

NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during campaigns directed at offline store visits. The introduction of new “Visit Metrics,” according to the company, will enable marketers to better...

/ May 23, 2018

Australian privacy regulators examining Google’s Android location-data collection

European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a...

/ May 15, 2018

Facebook Messenger rolls out AR and other enhancements at its F8 developer conference

Facebook announced new tools for its Messenger platform, including the ability to use augmented reality (AR), at its F8 developer conference Tuesday. Businesses send and receive 8 billion messages through Messenger every month. The ability for businesses to create bots...

/ May 3, 2018

Facebook unveils new analytics features, including a tool to track the omnichannel journey

Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and...

/ May 2, 2018

YouTube announces more moves to chip away at TV ad budgets

For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions...

/ April 30, 2018