Category: A-Post to Search Engine Land

Amazon now 3rd-biggest digital ad seller in US

Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only represents 4.1 percent of US digital ad spending. In surpassing Oath and Microsoft, Amazon is now the front-runner...

/ September 19, 2018

As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again

On Wednesday, as Google’s seat sat empty next to Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey as they testified to the Select Committee on Intelligence about steps their companies are taking to address election security on their platforms,...

/ September 6, 2018

Google expands Assistant device network, adds polyglot support

Google Assistant devices have an advantage over Echo in international markets. Seeking to capitalize and expand on that, the company is expanding multilingual support and announcing a raft of new partners. Among the laundry list of announcements, users will now...

/ August 30, 2018

Take our Amazon advertising survey — Enter to win a ticket to SMX

Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing Services (AMS), Amazon Media Group (AMG) or Amazon Advertising Platform (AAP), we’re looking for...

/ August 29, 2018

How to find good writers and other content marketing struggles

While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?” From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself...

/ August 28, 2018

12 pieces of conversion optimization advice you should ignore

A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me cringe a little. A lot of the advice being shared gives people false hope that if they conduct...

/ August 24, 2018

Analysts say Amazon’s advertising business will surpass AWS by 2021

For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising business is just getting going, say analysts. A note to investors...

/ August 14, 2018

AP: Google collects location data when ‘Location History’ is turned off

Yesterday, the AP reported that Google collects user location data regardless of user Location History settings: Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated...

/ August 14, 2018

Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure...

/ June 29, 2018