Category: Local Search

Better Business Bureau reviews are complex. Here’s what you need to know

As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the...

/ May 18, 2018

Searcher intent: The secret ingredient behind successful content development

Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for after clicking on an organic search result, that’s a success. Sounds easy enough, but things get complicated when there are multiple results that may...

/ May 2, 2018

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search...

/ May 2, 2018

Hooray! Google My Business descriptions are back

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description...

/ May 1, 2018

Already doing SEO? Add these two things to optimize for voice search

How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer...

/ April 10, 2018

Why we need to fight fake reviews

I have a growing concern about fake online content. Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the problem is continuing to get worse, much worse....

/ April 2, 2018

SEO for multi-language websites: How to speak your customers’ language

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to build on those lessons and detail how to tackle multilingual websites. As with international search engine...

/ April 2, 2018

6 smart e-commerce lessons to boost local business

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach...

/ February 28, 2018

Measuring real-world foot traffic results from 3 quick-service restaurant campaigns

Over the course of 2017, three advertising campaigns in the restaurant industry caught our attention. Only one was a strategically created campaign, with the other two originating as social media events that were completely unplanned by the companies involved. To...

/ February 21, 2018

Facebook Local is the social network’s stab at Yelp, Foursquare

Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare. On Friday, Facebook debuted Facebook...

/ November 10, 2017