Category: Channel: Martech: Commerce

Marketers prepare for changes in states’ sales tax nexus laws

It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain sales threshold to collect sales tax. It overruled a previous decision that took them off the hook from collecting...

/ September 21, 2018

Shopify now lets stores create AR experiences for iOS 12

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser....

/ September 18, 2018

Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will dive deeper into this topic in his presentation on “How IT and marketing...

/ September 14, 2018

Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent

Are people misrepresenting their virtual assistant behavior in surveys? Multiple consumer studies released over the past two years have found significant numbers of smart speaker owners are engaged in “voice commerce.” However, a new report, based apparently on internal Amazon...

/ August 8, 2018

Supreme Court reversal on state sales tax deals major blow to e-commerce businesses

More than 25 years ago, the US Supreme Court passed down a decision that would come to have far-reaching implications as e-commerce has evolved. The ruling in Quill v. Heitkamp in 1992 meant that online retailers without any physical presence in...

/ June 27, 2018

Blockchain powered Killi wants users to ‘own their identity,’ make money from brands

It’s an idea that has been around for years: Consumers should control and explicitly sell their data for compensation. It’s implied in many data-collection systems today (e.g., “give us your email for 10 percent off”); however Killi is the first...

/ June 26, 2018

Adobe suits up for e-commerce competition with its purchase of Magento

From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday that it will buy Magento Commerce for $1.68 billion. An open source platform...

/ May 23, 2018

Shoppables are just getting started

Shoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new Shoppable AR [Augmented Reality] Lens that can offer a “Buy Now” button on top of a branded...

/ May 14, 2018

How to seamlessly augment the retail experience

By 2022, online retail sales are forecast to go beyond $700 billion, and the future of brick-and-mortar stores seems uncertain. The appeal of online shopping is obvious: wider selections, no lines or crowds and general ease and comfort. But retailers...

/ May 2, 2018

How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud

In mid-2016, Salesforce bought commerce platform Demandware, which became the basis for its new Commerce Cloud. Now, with the recent closing of its acquisition of commerce platform CloudCraze, Salesforce is adding B2B to its Commerce Cloud. But there’s more to...

/ May 2, 2018