Category: Channel: Martech: Commerce

Adobe suits up for e-commerce competition with its purchase of Magento

From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce component with the announcement Monday that it will buy Magento Commerce for $1.68 billion. An open source platform...

/ May 23, 2018

Shoppables are just getting started

Shoppables are evolving at a pace that would make Darwin’s head spin. Last month, for instance, Snapchat announced it was launching a new Shoppable AR [Augmented Reality] Lens that can offer a “Buy Now” button on top of a branded...

/ May 14, 2018

How to seamlessly augment the retail experience

By 2022, online retail sales are forecast to go beyond $700 billion, and the future of brick-and-mortar stores seems uncertain. The appeal of online shopping is obvious: wider selections, no lines or crowds and general ease and comfort. But retailers...

/ May 2, 2018

How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud

In mid-2016, Salesforce bought commerce platform Demandware, which became the basis for its new Commerce Cloud. Now, with the recent closing of its acquisition of commerce platform CloudCraze, Salesforce is adding B2B to its Commerce Cloud. But there’s more to...

/ May 2, 2018

Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a...

/ March 8, 2018

How to build a better marketing strategy using new technologies available today

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt...

/ February 16, 2018

How companies are using chatbots for marketing: Use cases and inspiration

As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a leverage point among large companies such as WhatsApp and Facebook. These conversational agents, using text or voice commands to answer queries or guide...

/ January 23, 2018

Voice search in retail: Evolving the customer experience

Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any other source of shopper information. A...

/ January 17, 2018

Salesforce Commerce Cloud integrates with Instagram, adds other enhancements

At the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud e-commerce platform. Instagram is now, for the first time, integrated with Commerce Cloud. This lets retailers create shoppable posts...

/ January 16, 2018