Category: Augmented & Virtual Reality

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed...

/ May 18, 2018

Driving calls with PPC: 5 mistakes most search marketers make

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business....

/ May 14, 2018

A panda named Genius joins this world to boost a new IMAX movie

A free interactive augmented reality app is helping to promote a new IMAX family documentary about pandas. The IMAX film, appropriately called “Pandas,” depicts how real-life captive-born pandas are reintroduced into the wild. The movie has opened at IMAX theaters...

/ April 12, 2018

Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty actually made...

/ April 6, 2018

DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool

For Tyler Cummings and Wallon Walusayi, inspiration for their virtual reality (VR) data visualization platform came from a desire to better understand the performance of their fantasy football teams. Now, after a successful two-year run with VR data visualization app...

/ March 19, 2018

5 conversion boosters to optimize your PPC campaigns

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search...

/ March 12, 2018

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

  If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like...

/ February 20, 2018

Walmart buys a VR company on its way to invent ‘contextual commerce’

Walmart, which has been gearing up to take on Amazon’s continued competitive threat, added a new item this week to its arsenal: a virtual reality startup called Spatialand. The purchase was actually made through Walmart’s tech incubator, Store No 8,...

/ February 8, 2018

Marketers have one main question to answer when it comes to AR

RedBubble AR app Here’s the key question marketers face when it comes to augmented reality (AR): What kind of reality wants to be augmented, and why? Certainly, there are many ways in which reality can be wowed up, the equivalent...

/ February 8, 2018