Category: Augmented & Virtual Reality

Shopify now lets stores create AR experiences for iOS 12

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser....

/ September 18, 2018

Blippar launches indoor visual positioning system to anchor AR

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases, GPS positioning is employed to tether a Pokémon object or whatever to a particular physical spot....

/ August 14, 2018

When should marketers use AR and when VR?

Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset. Just as marketers have learned...

/ July 26, 2018

Apple’s latest ARKit preps augmented reality to become pervasive reality

This week, augmented reality took another step toward becoming much more than just an add-on. On Monday, at its Worldwide Developers Conference in San Jose, California, Apple introduced the next gen of its ARKit augmented reality platform. Version 2 allows multiple...

/ June 6, 2018

Tobii Pro releases analytics for its eye-tracking + VR

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking precision for marketers looking to understand exactly what consumers were viewing as they “walked” through virtual environments like simulated grocery stores....

/ June 5, 2018

Apple’s WWDC 2018 keynote: An overview of the announcements

Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several...

/ June 4, 2018

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed...

/ May 18, 2018

Driving calls with PPC: 5 mistakes most search marketers make

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business....

/ May 14, 2018

A panda named Genius joins this world to boost a new IMAX movie

A free interactive augmented reality app is helping to promote a new IMAX family documentary about pandas. The IMAX film, appropriately called “Pandas,” depicts how real-life captive-born pandas are reintroduced into the wild. The movie has opened at IMAX theaters...

/ April 12, 2018

Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty actually made...

/ April 6, 2018