Category: Analytics

Looking to grow into a C-level leadership role? Focus on e-commerce.

Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions of direct-to-consumer (D2C) and digital-first brands across a wide array of industries. Successful brands and their marketing teams recognize the...

/ July 18, 2018

Report: Most consumers think companies aren’t doing enough to protect their data

Consumers are still confused about how their privacy is being handled and want companies to do more to protect them, according to new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of...

/ July 10, 2018

Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping...

/ July 6, 2018

Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe

Federal investigators have widened their investigation into Facebook’s role regarding ads targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources told the Post that the FBI, the Securities and Exchange...

/ July 3, 2018

California lawmakers approve highly contested new data privacy rules, staving off a November ballot initaitve

California Governor Jerry Brown signed a bill Thursday that will give residents of that state the highest level of data privacy protection in the nation. The California Consumer Privacy Act gives consumers an array of new rights, including the right...

/ July 2, 2018

Now that GDPR is here, what do US companies do if they have a breach?

With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General...

/ June 29, 2018

It’s time for the brand promise to evolve. Again.

With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, with financial consequences for the misuse of EU consumer data. Here in the US,...

/ June 28, 2018

The myths that keep you from winning on Amazon

Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the...

/ June 22, 2018