Category: Analytics

Google Data Studio comes out of beta

Google’s two-year old free reporting and data visualization platform, Google Data Studio, is now generally available. Integrations and data connectors. Data Studio, now part of Google Marketing Platform, has native integrations with Google Analytics, Google Ads, Display & Video 360, Search...

/ September 20, 2018

How to supercharge the Salesforce lead source field

Salesforce lead source has long been the data point that has ruled measurement of marketing initiatives. This field tracks channel attribution and is used to measure return on marketing investments. However, in today’s marketplace, the field is very limited out...

/ September 20, 2018

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast-food, retail and tourism verticals. Pandora uses...

/ September 6, 2018

Complaints to the ICO have spiked since GDPR came into effect in May

Complaints to the Information Commissioner’s Office (ICO) in Europe have skyrocketed since the General Data Protection Regulation (GDPR) went into effect in late May. GDPR is a sweeping set of new data privacy rules that govern the handling of EU...

/ September 5, 2018

The ultimate guide to using Bing Webmaster Tools – Part 5

In the first four parts of this series, I reviewed the free tools Bing makes available to all webmasters once you have created, logged in and verified your Bing Webmaster Tools account. Every subsequent time you log in, you get...

/ August 31, 2018

How to capitalize on the competitive advantage of real-time data analysis

The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just a few seconds after it happens. This immediacy...

/ August 31, 2018

Without identity, retailer ad retargeting misses the mark

“Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying. Especially after hearing it repeated ten times… within the first half hour. Sound...

/ August 30, 2018

The United States finally starts to talk about data privacy legislation

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it...

/ August 13, 2018

How to maximize value from push notifications

In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email is certainly a tried-and-true digital channel, but it’s also limited, especially in the case of app...

/ August 8, 2018