Category: Google: Voice Search

Adobe: 47% of smart speaker owners using device in shopping process

After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart...

/ September 11, 2018

How to forecast the revenue opportunity for the coveted ‘position 0’

Today’s article is a continuation of “Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position zero (0), also known as the featured snippet: To sit at...

/ May 31, 2018

Search is more than Google: Mastering vertical search optimization

Whether spoken, typed or tapped, search queries are the medium through which consumers discover information and make decisions. Search is all around us; it is embedded into smartphone devices and is the fulcrum of artificial intelligence (AI)-powered digital assistants. As...

/ May 29, 2018

Report: Google Home beats Amazon Alexa in Q1 global device shipments

According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and...

/ May 23, 2018

Want to target position 0? Here’s what you need to make that happen

We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, so voice search isn’t exactly new. But the interest in how it provides answers has become a new hot topic. We know the...

/ April 17, 2018

Already doing SEO? Add these two things to optimize for voice search

How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer...

/ April 10, 2018

SEO Ranking factors panel: SMX West session recap

I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. Any discussion of ranking factors raises a lot of emotions and controversy, and this was no exception....

/ March 22, 2018

Optimize for voice search by keeping it short and to the point

OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization (SEO) field who want to stay...

/ March 14, 2018

Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant

Last week, Microsoft released a version of Cortana for the iPad. Cortana is already available for the iPhone but has now been optimized for larger iPad screens. It also is reportedly “20 percent faster,” according to the release notes. Cortana can...

/ February 12, 2018

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines...

/ November 14, 2017