Category: Marketing Automation

Gartner releases first Magic Quadrant on mobile marketing platforms

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of...

/ July 20, 2018

Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping...

/ July 6, 2018

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices

Responding to publisher outcry, Google is reversing its decision to cap the consent gathered through its consent management platform (CMP) Funding Choices to 12 ad tech vendors. The tool allows publishers to create and display a message that lists the ad...

/ June 11, 2018

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences

“The administrator of a fan page on Facebook is jointly responsible with Facebook for the processing of visitors to the page.” That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU)...

/ June 7, 2018

The story of data, Part 5: Where are we going?

Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future...

/ June 6, 2018

Is your marketing platform really intelligent?

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways:...

/ June 5, 2018

The story of data, Part 4: Will it ever be truly secure?

As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been consumed with news stemming from revelations that data firm Cambridge Analytica used data from Facebook...

/ May 31, 2018

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research...

/ May 15, 2018

Adobe rains down announcements for its Experience Cloud

Adobe offered a deluge of announcements about its Experience Cloud last week at its annual Summit in Las Vegas. Perhaps the most far-reaching one was the launch of a new, unified customer profile called the Experience Cloud Profile, combing customer...

/ April 4, 2018