Category: Marketing Automation

Shopify now lets stores create AR experiences for iOS 12

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser....

/ September 18, 2018

Working with an AI vendor: How marketers can take the leap

If you’re a marketer in 2018, it’s likely you’ve at least thought about using artificial intelligence to power automation in your company. How can you not, given the hype. But what must marketers know before taking the leap? “I think...

/ September 18, 2018

Complaints to the ICO have spiked since GDPR came into effect in May

Complaints to the Information Commissioner’s Office (ICO) in Europe have skyrocketed since the General Data Protection Regulation (GDPR) went into effect in late May. GDPR is a sweeping set of new data privacy rules that govern the handling of EU...

/ September 5, 2018

New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental...

/ August 28, 2018

Podcasting continues its meteoric rise, creating more opportunities for marketers

Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23...

/ August 28, 2018

Sizmek unveils unified ad serving platform it says can replace Google’s walled garden

When Sizmek scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would create the “largest independent marketing platform built for agencies and brands.” The DSP world is a crowded one, studded with stalwarts...

/ August 17, 2018

Salesforce promotes COO Keith Block to co-chief executive

Salesforce announced this week the promotion of Chief Operating Officer Keith Block to co-chief executive officer. Block will lead the company with current CEO and Co-Founder Marc Benioff. Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based...

/ August 13, 2018

The United States finally starts to talk about data privacy legislation

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it...

/ August 13, 2018

Gartner releases first Magic Quadrant on mobile marketing platforms

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of...

/ July 20, 2018