Category: Marketing Automation

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research...

/ May 15, 2018

Adobe rains down announcements for its Experience Cloud

Adobe offered a deluge of announcements about its Experience Cloud last week at its annual Summit in Las Vegas. Perhaps the most far-reaching one was the launch of a new, unified customer profile called the Experience Cloud Profile, combing customer...

/ April 4, 2018

Four ways to remain productive when the AdWords interface changes

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for many of us, not a...

/ April 3, 2018

Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a consistent and engaging presentation layer across digital channels, whether sites, portals, mobile web or apps, voice agents or other...

/ January 23, 2018

Adobe launches commerce-based microservices across its clouds

Adobe announced this week a variety of new Experience Cloud features, including the introduction of commerce-based, accessible microservices. Director of Commerce Program Errol Denger told me that these 20 microservices are flexible, portable small programs offering such functions as shopping...

/ January 17, 2018

AI marketing and the journey through the uncanny valley

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge...

/ December 18, 2017

Marketing in a distracted, digital world

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence,...

/ December 4, 2017

Swrve adds support for OTT TV apps

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it...

/ December 1, 2017