Category: Channel: Retail

5 ways to leverage real third-party purchase intent

A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a decade or so ago. Untethered from the constraints of physical location, Amazon has made it possible for many of...

/ September 19, 2018

Survey surprise: 90% of consumers report being brand loyal

The conventional wisdom is that brand loyalty is dead. Not so, says a new consumer survey from Yotpo. But some of the findings are surprising in the context of current thinking. Just over 90 percent of respondents (out of 2,000 consumers)...

/ September 19, 2018

Amazon’s new ‘Storefronts’ gives SMBs a dedicated channel to sell

Amazon has launched Storefronts as a new section of the e-commerce platform dedicated exclusively to U.S. SMBs featuring more than 1 million products from 20,000 U.S. SMBs organized across 25 different product segments. The company is kicking off the launch...

/ September 17, 2018

Report: Retailers should invest in better service, faster checkout for stores

The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been...

/ September 14, 2018

Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign

Nike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos and prompted one Louisiana mayor to ban Nike products from city rec facilities. Even President Trump argued, “Nike is getting absolutely killed with...

/ September 11, 2018

Without identity, retailer ad retargeting misses the mark

“Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying. Especially after hearing it repeated ten times… within the first half hour. Sound...

/ August 30, 2018

Take our Amazon advertising survey — Enter to win a ticket to SMX

Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing Services (AMS), Amazon Media Group (AMG) or Amazon Advertising Platform (AAP), we’re looking for...

/ August 29, 2018

Why you’ll benefit from fully funding your core brand terms on Amazon

Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better way to do so than to learn about the consumers who are signaling strong purchase intent by searching for your brand?...

/ August 15, 2018

Square opens platform to third-party developers to create new payment experiences

Today, Square announced the Square Reader SDK that lets developers build new payment experiences and workflows for specific audiences and industries. With the new toolset, developers can offer customized payment solutions that incorporate internal or third-party tools and systems, such...

/ August 2, 2018

Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever

In spite of the ongoing glitches Amazon shoppers experienced during this week’s Prime Day event, Amazon reports this year’s Prime Day was its biggest shopping day ever. The company sold more than 100 million products globally, with over 5 million...

/ July 18, 2018