Category: Channel: Retail

Content Analytics launches retailers’ Scorecards for brands’ product pages

Content Analytics provides content management and analytical tools for brand product pages on big retailer sites. For instance, Samsung might use Content Analytics for managing the content of the page about its Galaxy Tab smartphone on the Walmart site. The...

/ October 31, 2017

Deloitte predicts e-commerce will outperform in-store spending this holiday season

After surveying more than 5,000 US consumers, Deloitte’s 2017 Holiday Retail Survey found, for the first time ever, that people plan to spend a majority of their holiday budget online. The prediction is based on the survey question asking participants,...

/ October 27, 2017

Amazon to give Prime customers free access to paid Alexa skills content

Jeramey Lende / Shutterstock.com Amazon continues to expand the benefits of its Prime membership as an acquisition and customer retention tool. Prime has become a critical program for the company, now covering more than 60 percent of US Amazon shoppers,...

/ October 26, 2017

Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future

At first glance, millennial and Gen Z shoppers might seem to be sounding the death knell for the beleaguered brick-and-mortar retail industry. After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any...

/ October 25, 2017

PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform

PayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the online payment platform. According to the announcement, the newly-released shopping insights tools will include aggregated and anonymous data...

/ October 24, 2017