Category: Channel: Retail

Holiday e-commerce revenue will surpass $100B, according to Adobe

Adobe says this year’s holiday e-commerce earnings will beat last year’s $92 billion — up 13.8 percent to break $100 billion. According to Adobe, online sales will reach $107.4 billion, with the largest online shopping day of the year to...

/ November 14, 2017

Even with hype, AR struggling to scale

Augmented reality (AR) received immense attention in 2017 across the retail industry. As the technology became more refined, marketers saw the limitless strategic and creative possibilities. Everyone in retail was enticed by the potential for customer engagement and data collection....

/ November 14, 2017

How customer identity brings the ‘wow factor’ back to Black Friday

Anticipating the competition, debating game-day strategies, persevering amid utter exhaustion — the rivalry among Black Friday shoppers makes end-of-season college football matchups seem tame. This year, however, looks to be a real game-changer for retailers hoping to win big on...

/ November 14, 2017

2017 holiday shopping trends: How consumers plan to research & purchase gifts this season

Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend...

/ November 10, 2017

Amazon to launch pop-up stores in specific Whole Foods markets

Even as companies such as Deloitte argue that more buying will happen online than in stores this holiday season, the value of stores remains clear. That’s partly why Amazon paid nearly $14 billion for Whole Foods earlier this year and...

/ November 9, 2017

Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies  

The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might say that the holiday shopping season is, by nature, the enemy of personalization. But the bedlam of the holidays actually brings invaluable...

/ November 8, 2017

An inside look at Wayfair and the new roles of brands and retailers

This past week, I had the pleasure of sitting down with Marion Thomas, whose most recent role is director of Global Site Merchandising at Wayfair. Thomas has a tremendous amount of experience when it comes to selling online, and she...

/ November 8, 2017

Prepare for the discovery-driven, visual-obsessed shopper this holiday

Retail marketers often use “visual search” and “visual discovery” interchangeably to refer to the use of images and videos to find products. But as the visual world evolves, these terms are diverging to encompass separate parts of the customer journey....

/ November 6, 2017

A startup called June20 puts iPads on rails to bring online into physical stores

Retailers have been trying to bring together the information-rich world of their online stores with the touch-the-product advantages of their brick-and-mortar ones. This had led to kiosks, mobile apps that point to inventory in a physical store, and location-based offers,...

/ November 3, 2017

SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season

With Black Friday only four weeks away, most online retailers already have their holiday strategies in place, aiming to pull as many e-commerce dollars as possible between now and the end of the year. And while most online shopping this...

/ November 1, 2017