Category: Channel: Retail

Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever

In spite of the ongoing glitches Amazon shoppers experienced during this week’s Prime Day event, Amazon reports this year’s Prime Day was its biggest shopping day ever. The company sold more than 100 million products globally, with over 5 million...

/ July 18, 2018

Looking to grow into a C-level leadership role? Focus on e-commerce.

Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions of direct-to-consumer (D2C) and digital-first brands across a wide array of industries. Successful brands and their marketing teams recognize the...

/ July 18, 2018

Amazon trumpets Prime Day success despite myriad glitches and problems

The 36-hour e-commerce bacchanal called Prime Day got off to a rocky start yesterday afternoon, with glitches and crashes that frustrated many shoppers. People were still receiving error messages late into last night. Today, all seems to be running smoothly...

/ July 17, 2018

Amazon crashes on Prime Day, creating a less than prime shopping experience

Jeramey Lende / Shutterstock.com It looks like this year’s Prime Day will now be known as The Great Amazon Prime Day Crash of 2018. Not long after the e-commerce site kicked off its day of deals at 3:00 p.m. ET,...

/ July 16, 2018

Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours

Amazon’s 2018 Prime Day — the once-a-year event where Amazon offers exclusive deals to its Prime members — will kick off at 12:00 p.m. PT on Monday, July 16, and last for 36 hours, through the end of the day...

/ July 11, 2018

Crowdsourcing your inventory: Outsource product and empower customers

As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers have become accustomed to increasingly accurate recommendations as they shop, and...

/ July 2, 2018

Report: Stores still critical in consumer purchase journey, above TV and social

A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the same time, the study confirms the complex, multichannel...

/ June 28, 2018

Loyalty is more than marketing, it’s a mindset

Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all...

/ June 25, 2018

The myths that keep you from winning on Amazon

Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the...

/ June 22, 2018

US Supreme Court clears the way for sales taxes on all e-commerce sales

Online shopping may soon be a little more expensive. The US Supreme Court today overruled a 1992 decision, called Quill v. Heitkamp, that effectively barred states from requiring online retailers to collect sales tax when there was no physical business...

/ June 21, 2018