Category: Channel: Retail

Report: 52% of millennials want retailers to mirror their values

The big takeaway from a new report by Euclid is that retail success strongly flows from brand perception. To many, this may seem like a non-insight; however, it’s contrary to pervasive thinking and conventional wisdom about discounting as a primary retail...

/ June 15, 2018

Report: Microsoft seeks to help retailers compete with Amazon Go

Amazon’s Go checkout-free grocery concept store proved immediately popular, with the retailer saying it would open more stores in the US. While it’s not clear how disruptive to the grocery or broader retail industry Amazon Go might become, Microsoft apparently...

/ June 14, 2018

Placed launches TV screen-to-store offline attribution

Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed Attribution” suite. The new product involves a partnership with Inscape (owned by Vizio) and Kantar. Last year, Vizio agreed to pay a...

/ June 14, 2018

Moltin launches first web-based self-checkout at apparel retailer Stance

Self-checkout at brick-and-mortar stores has been a thing for quite a while. But it has required that customers download an app or use the store’s kiosks. Boston-based e-commerce provider Moltin has now launched with clothing retailer Stance what the companies...

/ June 11, 2018

I’m a customer. Please get to know me.

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience for the customer is often underwhelmingly generic and provides...

/ June 1, 2018

Amazon owns more than 90% market share across 5 different product categories [Report]

Amazon is eating the world. Two recent reports illustrate just how much. In her anticipated annual Internet Trends report, released Wednesday, Kleiner Perkins partner Mary Meeker cited research from Morgan Stanley on the domination of one e-commerce player. As online...

/ May 31, 2018

E-commerce highlights from Mary Meeker’s Internet Trends report

As usual, this year’s Mary Meeker report from Kleiner Perkins takes a far-reaching look at internet trends and statistics. A large chunk of the nearly 300-page report is devoted to e-commerce, offering insight into a variety of online retail trends,...

/ May 31, 2018

How to get the most out of your purchase of ads on Amazon

Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads...

/ May 23, 2018

Six Google Shopping opportunities you may be overlooking

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without...

/ May 22, 2018

State of Digital Marketing Analytics in the Top 1000 Internet Retailers

This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical. “State of Digital...

/ May 15, 2018