Category: Channel: Retail

Moltin launches first web-based self-checkout at apparel retailer Stance

Self-checkout at brick-and-mortar stores has been a thing for quite a while. But it has required that customers download an app or use the store’s kiosks. Boston-based e-commerce provider Moltin has now launched with clothing retailer Stance what the companies...

/ June 11, 2018

I’m a customer. Please get to know me.

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience for the customer is often underwhelmingly generic and provides...

/ June 1, 2018

Amazon owns more than 90% market share across 5 different product categories [Report]

Amazon is eating the world. Two recent reports illustrate just how much. In her anticipated annual Internet Trends report, released Wednesday, Kleiner Perkins partner Mary Meeker cited research from Morgan Stanley on the domination of one e-commerce player. As online...

/ May 31, 2018

E-commerce highlights from Mary Meeker’s Internet Trends report

As usual, this year’s Mary Meeker report from Kleiner Perkins takes a far-reaching look at internet trends and statistics. A large chunk of the nearly 300-page report is devoted to e-commerce, offering insight into a variety of online retail trends,...

/ May 31, 2018

How to get the most out of your purchase of ads on Amazon

Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads...

/ May 23, 2018

Six Google Shopping opportunities you may be overlooking

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without...

/ May 22, 2018

State of Digital Marketing Analytics in the Top 1000 Internet Retailers

This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical. “State of Digital...

/ May 15, 2018

Has Amazon ended its Google Shopping campaigns?

It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According to data pulled by the digital marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down...

/ May 7, 2018

Report: Millennials least influenced by retail advertising, most active tech adopters

It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report (registration required), based on a survey...

/ April 26, 2018

3 lessons learned from 365,000 Amazon furniture & home goods product pages

As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after analyzing more than 365,000 furniture and home goods product pages on Amazon as part of my...

/ April 25, 2018