Category: Channel: Retail

Jeff Bezos confirms Amazon now has more than 100M Prime members

Jeramey Lende / Shutterstock.com Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped...

/ April 19, 2018

Closing the deal with in-store customers

One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur. Guiding shoppers...

/ April 11, 2018

Study captures new consumer ‘hierarchy of needs’ facing brands

Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to many studies, and consumers seem generally less tolerant of brands making mistakes or otherwise behaving badly....

/ April 3, 2018

Consumers don’t want to think anymore

Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the...

/ April 2, 2018

4 ways brands can win the digital shelf in 2018

What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online at least once in 2017, and some clear lessons for brands emerged from the results. 1....

/ March 28, 2018

How brands can engage with customers after checkout

Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers have taken when trying to catch a shopper’s attention and influence his or her purchasing decision. Today, some forward-thinking brands are investing in new...

/ March 21, 2018

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express

Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search faster; (2) how to maintain market share for product search in a splintering mobile landscape of apps...

/ March 20, 2018

Facebook introduces ‘store sales optimization’ and other ad improvements for retailers

Facebook is announcing three new offerings to drive mobile and offline retail sales. They’re really product evolutions or extensions of existing solutions previously introduced: store sales optimization, Tabs for Canvas and product categories for dynamic ads. All of them utilize...

/ March 19, 2018

Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission

Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal treatment to competitors. “Google’s current remedy proposal has been in operation for more than four months, and the harm to competition,...

/ March 2, 2018

The death of the mass market and why consumers couldn’t be happier

Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest...

/ March 2, 2018