Category: Native Advertising

Turning Your Data Into Compelling Stories – SMX Advanced Recap

This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth Consulting Bill started the session by sharing experiences he’s had in trying to sell stories about his data. To be effective...

/ June 21, 2018

5 PPC mistakes you’re probably making in your campaigns

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach...

/ May 29, 2018

Google is testing ads in its app Feed

Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google...

/ May 25, 2018

More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

Examples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots that help give more...

/ May 21, 2018

Native isn’t display. Stop treating it like it is.

With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made...

/ April 30, 2018

Native will dominate display spending in 2018

According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this shift. Amazon...

/ April 11, 2018

Connatix launches Stories for Publishers to bring native Story units to mobile sites

Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix,...

/ March 23, 2018