Category: Mobile Marketing: App Promotion Ads

Facebook launches playable ads, tests retention optimization for app advertising

Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in...

/ August 2, 2018

Using push notifications for mobile app retention

For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat...

/ June 14, 2018

Google announces ads updates for app developers at Google I/O

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year....

/ May 8, 2018

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on...

/ March 30, 2018

Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs

Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad campaigns promoting a new game app, for instance, are often set up on a pay-for-performance basis, so those responsible for convincing users...

/ February 1, 2018

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive...

/ November 20, 2017

Singular Fraud Index highlights most secure mobile ad networks & challenges for marketers

A new report from unified marketing analytics system Singular provides a look at the use of mobile ad fraud prevention by marketers and ad networks. In its analysis, the company found that 63 percent of marketers don’t have fraud prevention...

/ November 15, 2017