Category: E-Commerce

Marketers prepare for changes in states’ sales tax nexus laws

It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain sales threshold to collect sales tax. It overruled a previous decision that took them off the hook from collecting...

/ September 21, 2018

Amazon now 3rd-biggest digital ad seller in US

Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only represents 4.1 percent of US digital ad spending. In surpassing Oath and Microsoft, Amazon is now the front-runner...

/ September 19, 2018

Shopify now lets stores create AR experiences for iOS 12

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser....

/ September 18, 2018

How to turn negative online reviews into marketing wins

Reading a negative review about your company can feel like a punch to the gut. But once you get over the initial impact, there are lessons to be learned and a silver lining or two. Let’s look at all the ways...

/ September 18, 2018

Amazon’s new ‘Storefronts’ gives SMBs a dedicated channel to sell

Amazon has launched Storefronts as a new section of the e-commerce platform dedicated exclusively to U.S. SMBs featuring more than 1 million products from 20,000 U.S. SMBs organized across 25 different product segments. The company is kicking off the launch...

/ September 17, 2018

Expert management of Bing Shopping Ads just got easier

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the...

/ September 10, 2018

Amazon streamlines ad products under new Amazon Advertising brand

Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on...

/ September 5, 2018

Without identity, retailer ad retargeting misses the mark

“Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying. Especially after hearing it repeated ten times… within the first half hour. Sound...

/ August 30, 2018