Category: Google: Marketing

Case study: The tale of two internal link tweaks

Back in 2016, I wrote a piece on optimizing internal linking structures.  In the article, we discussed a range of issues from PageRank and link equity flow to anchor text and more. I wrote the article after performing an audit on...

/ August 28, 2018

YouTube gives users more ways to track the amount of time they spend on the app

YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, The ‘Watch History’ screen within a YouTube profile’s account menu list will show how much time the user has spent on the...

/ August 27, 2018

Google’s political ad transparency report & library offers more accountability around election ads

Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May — enforcing new ID requirements for anyone purchasing political ads — the company is now...

/ August 17, 2018

YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission

Alexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward addressing the problem, YouTube announced is releasing a Copyright Match Tool next week that will allow creators to find out...

/ July 12, 2018

Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure...

/ June 29, 2018

YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities

YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content. During the company’s appearance at VidCon this week, YouTube announced three new ways for creators to...

/ June 22, 2018

Ask the #SMXpert: Smart B2B SEM Tactics

The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really Smart Tactics” session held during Search Marketing Expo (SMX) West 2018. Intro Challenges facing business to business (B2B)...

/ June 20, 2018

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads. With the changes, users can turn off some of...

/ June 15, 2018

How to determine if you’ve been hit by negative SEO

Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative...

/ June 15, 2018

Building links in boring industries

It’s safe to say that most search engine optimization (SEO) practitioners today understand the role that relevant, high-quality links play in achieving organic ranking and traffic. What is less understood, however, is how to earn those links in sufficient volume...

/ June 15, 2018