Category: Google: Privacy

Google tells Congress approved third-party apps can scan Gmail data

Bloomua / Shutterstock.com In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel, and which other people users interact with....

/ September 21, 2018

As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again

On Wednesday, as Google’s seat sat empty next to Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey as they testified to the Select Committee on Intelligence about steps their companies are taking to address election security on their platforms,...

/ September 6, 2018

Google, IAB Europe still negotiating GDPR Consent Framework implementation

This spring, Google said it would implement the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) by August. August, of course, has now come and gone. In May, the company said that it would likely start using the...

/ September 5, 2018

New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental...

/ August 28, 2018

Sizmek unveils unified ad serving platform it says can replace Google’s walled garden

When Sizmek scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would create the “largest independent marketing platform built for agencies and brands.” The DSP world is a crowded one, studded with stalwarts...

/ August 17, 2018

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads. With the changes, users can turn off some of...

/ June 15, 2018

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices

Responding to publisher outcry, Google is reversing its decision to cap the consent gathered through its consent management platform (CMP) Funding Choices to 12 ad tech vendors. The tool allows publishers to create and display a message that lists the ad...

/ June 11, 2018

Google to join IAB Europe’s Transparency and Consent Framework

Google will soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just three days before the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). The news was first...

/ May 24, 2018

Google issues updated GDPR guidance to publishers on how to gain consent from users

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules...

/ May 14, 2018

Google rolls out new ID requirements for US political ads

Google has issued new ID requirements for US political advertisers, according to a company blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political advertisers to provide a government-issued ID...

/ May 7, 2018