Category: Legal: Privacy

Google to join IAB Europe’s Transparency and Consent Framework

Google will soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just three days before the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). The news was first...

/ May 24, 2018

The story of data, Part 3: Who owns it?

In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, we’ll talk about who owns it. Seems like a no-brainer: People own their own personal...

/ May 23, 2018

Data controllers and data processors: The difference and why it matters in GDPR

As companies scramble to become compliant with the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR), the distinction between data controllers and data processors — and their responsibilities — is coming into clearer focus. To become...

/ May 23, 2018

Questions remain about GDPR enforcement in the US as the compliance deadline inches closer

If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling of European Union (EU) members’ data, will come into full force on May 25. But even with all...

/ May 17, 2018

The story of data, Part 2: Where are we now?

Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in an era of personalization that started...

/ May 16, 2018

Australian privacy regulators examining Google’s Android location-data collection

European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a...

/ May 15, 2018

Google issues updated GDPR guidance to publishers on how to gain consent from users

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules...

/ May 14, 2018

As GDPR approaches, marketers are moving away from their reliance on third-party data

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’...

/ May 10, 2018