Category: Channel: Martech: Analytics & Data

Segment adds quality tracking for incoming data to its resume

Segment’s visualization of its product stack Segment took another step Thursday toward becoming the data steward for brands using multiple platforms, with the launch of a data governance product called Protocols. How does this help marketers? Segment provides a data...

/ September 20, 2018

Radius launches customer data platform for B2B

Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive lead scoring, said on Thursday it is entering the growing space of customer data platforms (CDPs) with the launch...

/ September 13, 2018

Top tech firms call for pro-business updates to federal data privacy laws

The Internet Association (IA) — a trade group representing major internet firms such as Facebook, Amazon and Alphabet/Google — called for updates to federal data privacy legislation on Tuesday. Updates at the federal level could potentially overide the newly passed...

/ September 12, 2018

Google, IAB Europe still negotiating GDPR Consent Framework implementation

This spring, Google said it would implement the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) by August. August, of course, has now come and gone. In May, the company said that it would likely start using the...

/ September 5, 2018

Complaints to the ICO have spiked since GDPR came into effect in May

Complaints to the Information Commissioner’s Office (ICO) in Europe have skyrocketed since the General Data Protection Regulation (GDPR) went into effect in late May. GDPR is a sweeping set of new data privacy rules that govern the handling of EU...

/ September 5, 2018

SurveyMonkey files to go public

Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK. Founded in 1999, the company lets users create, manage and distribute their own online surveys. The company is currently valued at $2 billion, and,...

/ September 4, 2018

New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental...

/ August 28, 2018

Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers

A graph in Jumpshot’s new public site shows other major retailers are not shut out of certain Amazon-dominant categories. San Francisco-based Jumpshot collects web activity data from over a hundred million devices worldwide, and then makes insights on that data...

/ August 28, 2018

Tobii adds eye-tracking for 360-degree videos

Last summer, eye-tracking research firm Tobii announced that it could track user’s gazes inside VR environments. Now, the Sweden-based compaby has unveiled Tobii Pro Lab VR 360, extending eye-tracking to 360-degree videos. While VR environments are generated on-the-fly as 3D worlds,...

/ August 28, 2018