Category: Channel: Martech: Analytics & Data

The story of data, Part 3: Who owns it?

In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, we’ll talk about who owns it. Seems like a no-brainer: People own their own personal...

/ May 23, 2018

Data controllers and data processors: The difference and why it matters in GDPR

As companies scramble to become compliant with the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR), the distinction between data controllers and data processors — and their responsibilities — is coming into clearer focus. To become...

/ May 23, 2018

Outbrain adds IAS integration to contextually shield for brand safety

Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality measurement firm Integral Ad Science (IAS). Previously, VP of Product Marketing Dennis Yuscavitch told me, his company offered a more limited protection....

/ May 17, 2018

Dialpad buys TalkIQ and adds AI to UberConference and other services

Dialpad, a business communications services firm whose products include business conference provider UberConference, announced this week it has acquired TalkIQ, which provides real-time speech recognition. The resulting combination, Dialpad said, will allow it to deliver VoiceAI that provides actionable intelligence...

/ May 17, 2018

PulsePoint launches Genome to centralize data for healthcare advertising

PulsePoint is an ad exchange that has begun to focus more directly on the healthcare market in recent years. Now, the New York City-based company is out with Genome, a data targeting solution designed specifically for health-related ads or content...

/ May 17, 2018

Questions remain about GDPR enforcement in the US as the compliance deadline inches closer

If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling of European Union (EU) members’ data, will come into full force on May 25. But even with all...

/ May 17, 2018

The story of data, Part 2: Where are we now?

Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in an era of personalization that started...

/ May 16, 2018

Unlocking higher marketing ROI with unified measurement: A step-by-step approach

Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that leverage data to drive decisions and find a competitive advantage. Over the past few years, marketing analytics has reached a...

/ May 16, 2018

Billboard-measuring Geopath enters the 21st century with new geolocation platform

As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has seen a variety of vendors offer a range of platforms and techniques for measuring effectiveness. This week, a 75-year-old nonprofit...

/ May 11, 2018