Category: Channel: Martech: Analytics & Data

Lotame’s prep for GDPR highlights big changes in data management

As data management platform (DMP) Lotame gears up for compliance with the upcoming General Data Protection Regulation (GDPR), some of the far-reaching changes are coming into focus. First, there’s the matter of tracking consent by users across what General Counsel...

/ December 20, 2017

Google Analytics releasing 4 new functions to offer more user-centric insights

Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices...

/ December 14, 2017

2017: The year identity changed everything

This year was a tumultuous one for brands across the board. Newsfeeds were dominated by Amazon, on pace to become the first trillion-dollar company any day now. The Facebook-Google duopoly grew even more powerful, raking in half of global ad...

/ December 13, 2017

How to increase database integrity to crush your 2018 targets

Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes with B2B marketing executives about their keys to hitting or missing their 2018 growth targets. A surprising make-or-break topic bubbled up in the conversations: data. We...

/ December 11, 2017

Here’s what marketers really want for Christmas: 3 tips for building a better approach to data

Be honest, what is it that you really want for Christmas? It’s a more effective marketing operation, right? One in which you can make quick, informed decisions based on data. Let this be your year. Marketers are drowning in spreadsheets,...

/ December 7, 2017

Another consumer privacy issue in the age of GDPR: Session replay scripts

For companies complying with the upcoming General Data Protection Regulation (GDPR), it’s not just about a user’s name, email address or cookie. A recent post from Princeton University researchers points to the practice by some websites of running session replay...

/ December 4, 2017

Delmondo, Uru team up for automated video content analysis service

As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by them or by the influencers they hire — elicit the best responses. To provide tools for that...

/ December 4, 2017

Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town....

/ November 29, 2017

Bpm’online has a built-in advantage for complying with GDPR

If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy to have: A business process engine. In fact, business process management is the meaning behind the first three letters...

/ November 28, 2017

CMO audit series, Part 6: Analytics

No marketing department has an unlimited budget. The money question for us (pun intended) is “How can we best allocate budget to convert and keep the highest-value customers?” Marketing analytics is rapidly evolving to answer the money questions and help...

/ November 27, 2017