Category: Channel: Martech: Analytics & Data

Infutor launches a propensity marketplace of consumers interested in buying cars

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources...

/ October 27, 2017

Segment launches Personas to capture its ecosystem data into customer profiles

Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools and the others, you could connect them all through Segment. Over the last few years, it has evolved. Initially,...

/ October 26, 2017

The disruption of attribution is coming

Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed inside a black box that may have contained as much magic as science. Marketers have had the unenviable...

/ October 24, 2017