Category: Channel: Martech: Analytics & Data

Nielsen links up with J.D. Power to create a new Auto Cloud

Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. This is the first time that J.D. Power’s data is being made available for...

/ August 20, 2018

Aivon launches blockchain-based protocol for ‘first decentralized video search engine’

Aivon’s depiction of how its new token-based community will work Metadata is the Achilles heel of video. These shorthand textual descriptions can be employed for more detailed searching, classification or other organizing, but, when scale is required, machine-generated metadata has...

/ August 14, 2018

Earned media platform Cision adds image tracking with ShareIQ purchase

Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to offer the first earned media platform that tracks visual as well as textual content. Previously, Cision’s platform tracked image performance for...

/ August 13, 2018

The United States finally starts to talk about data privacy legislation

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it...

/ August 13, 2018

CDPs: Why now?

For much of this century, marketing software vendors have promised “a single view of the customer” or “a single source of truth.” So, why has the category of Customer Data Platforms (CDPs) just recently emerged? In other words, there clearly...

/ August 10, 2018

Bridg announces ‘first CDP’ for brick-and-mortar retailers

Customer data platforms (CDPs), where all customer-related data is centralized, are a booming category. But, although CDPs can include offline data, they have been focused primarily on providing their repository for online campaigns and use cases. Now, Santa Monica-based Bridg...

/ August 8, 2018

TV-watching viewer app TV Time launches an analytics platform

Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. And viewers can share their reactions about that favorite “Friends” episode via...

/ August 7, 2018

ironSource releases new platform to track playable ads’ metrics

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app video ad platform ironSource is announcing a new In-Ad Data Platform that is designed specifically for playable in-app ads,...

/ July 25, 2018

Namogoo launches service to track personal data leakage through third parties

Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data aren’t just websites and apps, but the dozens — sometimes hundreds — of third-party services that also handle the...

/ July 19, 2018

Salesforce adds more intelligence with Datorama purchase

Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence and analytics. Deal terms were not disclosed, but Reuters cites Israeli media reports that it was over $800 million. Although the company...

/ July 17, 2018