Category: Channel: Martech: Analytics & Data

Now that GDPR is here, what do US companies do if they have a breach?

With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General...

/ June 29, 2018

Neura and In Loco are launching new efforts to tap the real world for targeting

From Neura Two companies are expanding ad and content targeting techniques that employ new ways of tapping the real world. Sunnyvale, California-based Neura and Brazil-based In Loco use different techniques, but both are pointing to how non-web tracking could evolve....

/ June 28, 2018

Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign

More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has now launched what it calls the “first-ever blockchain mobile ad campaign.” The effort actually involves several separate...

/ June 22, 2018

Report: Marketing leaders aren’t keeping up with the speed of data

Data-driven marketing capabilities are on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives released Wednesday by Forbes Insights and customer data platform (CDP) Treasure Data. Despite the increase...

/ June 21, 2018

Why your marketing performance problem is really a measurement challenge

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But...

/ June 20, 2018

Martech + Ad tech, Part 1: The tools to transform insight into action

Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is only one side of the marketing equation. If the data isn’t being leveraged...

/ June 18, 2018

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices

Responding to publisher outcry, Google is reversing its decision to cap the consent gathered through its consent management platform (CMP) Funding Choices to 12 ad tech vendors. The tool allows publishers to create and display a message that lists the ad...

/ June 11, 2018

JLINC launches an open consent-managing protocol

There’s a lot of consent being given these days, and there are a lot of solutions to manage that consent. A new open protocol called JLINC offers another choice. Developed over the last three years, the protocol was launched May...

/ June 7, 2018

UK-based Volume releases tool for marketers to train NLP engines

Natural Language Processing engines are becoming common tools in marketing applications like chatbots, but they require training. UK-based marketing agency Volume, which specializes in conversational solutions, is now out with what it describes as the “first Training and Testing-as-a-Service platform...

/ June 7, 2018

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences

“The administrator of a fan page on Facebook is jointly responsible with Facebook for the processing of visitors to the page.” That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU)...

/ June 7, 2018