Category: Channel: Martech: Analytics & Data

Nebula Genomics readies a marketplace to sell a precious dataset: You

Your medical and health history may become more than just a blueprint for your doctor’s actions, if a new partnership succeeds. Nebula Genomics and Longenesis have partnered to create a new blockchain-based marketplace that will market and sell genomic, clinical...

/ June 4, 2018

Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape

When clouds take over, all the weather patterns change. That’s the clear subtext in the trends mapped out in this year’s version of the Internet Trends 2018 presentation from Kleiner Perkins Caufield Byers’s venture capitalist Mary Meeker, presented at Code...

/ June 1, 2018

LiveRamp adds outside quality scoring to its third-party data marketplace

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what...

/ June 1, 2018

The story of data, Part 4: Will it ever be truly secure?

As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been consumed with news stemming from revelations that data firm Cambridge Analytica used data from Facebook...

/ May 31, 2018

How brands can find and keep customers without third-party data

If you come back in the next world as a kind of data, try to avoid coming back as third-party data. That’s because third-party data — collected in almost every way except a direct contact between a brand and its...

/ May 30, 2018

Answers to email marketers’ niggling questions about GDPR

If you’ve paid attention to the news in recent months, you know that the EU’s new consumer data privacy law, the General Data Protection Regulation (GDPR), goes into effect at the end of this week (May 25, 2018). Under the...

/ May 24, 2018

IAB Tech Lab releases a Data Transparency Framework

The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers. The Framework says its key goal is “making data segment ‘quality’ consistently understandable, transparent, and comparable across vendors.” The...

/ May 24, 2018

Google to join IAB Europe’s Transparency and Consent Framework

Google will soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just three days before the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). The news was first...

/ May 24, 2018

The story of data, Part 3: Who owns it?

In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, we’ll talk about who owns it. Seems like a no-brainer: People own their own personal...

/ May 23, 2018

Data controllers and data processors: The difference and why it matters in GDPR

As companies scramble to become compliant with the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR), the distinction between data controllers and data processors — and their responsibilities — is coming into clearer focus. To become...

/ May 23, 2018