Category: Marketing Tools

Spredfast launches Vault to better control access to brands’ social accounts

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general posting, that access can be handled through a social media management platform like Spredfast or Sprinklr, which communicates with...

/ May 23, 2018

Oracle-owned Grapeshot launches a contextual targeting solution for video ads

Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for targeting ads inside video. Called Video Context, it turns the audio track of video content into text, and then analyzes...

/ May 23, 2018

The story of data, Part 3: Who owns it?

In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, we’ll talk about who owns it. Seems like a no-brainer: People own their own personal...

/ May 23, 2018

Data controllers and data processors: The difference and why it matters in GDPR

As companies scramble to become compliant with the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR), the distinction between data controllers and data processors — and their responsibilities — is coming into clearer focus. To become...

/ May 23, 2018

Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’

With the recent acquisition of Semantic Machines, Microsoft is bolstering its commitment to conversational artificial intelligence (AI). David Ku, Microsoft corporate vice president and chief technology officer for AI and research, announced the news on Monday. Microsoft says that the Berkeley-based...

/ May 22, 2018

WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by...

/ May 18, 2018

Outbrain adds IAS integration to contextually shield for brand safety

Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality measurement firm Integral Ad Science (IAS). Previously, VP of Product Marketing Dennis Yuscavitch told me, his company offered a more limited protection....

/ May 17, 2018

Dialpad buys TalkIQ and adds AI to UberConference and other services

Dialpad, a business communications services firm whose products include business conference provider UberConference, announced this week it has acquired TalkIQ, which provides real-time speech recognition. The resulting combination, Dialpad said, will allow it to deliver VoiceAI that provides actionable intelligence...

/ May 17, 2018

Questions remain about GDPR enforcement in the US as the compliance deadline inches closer

If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling of European Union (EU) members’ data, will come into full force on May 25. But even with all...

/ May 17, 2018