Category: Marketing Tools

Adobe launches Launch, its next-gen tag management platform

Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch...

/ November 10, 2017

youXtools launches a user testing platform with AI-powered visual analytics

From youXtools A startup called youXtools is out this week with a new online usability platform that employs AI to visually present problem areas. A similar platform was employed over two years for such clients as Google and Red Bull...

/ November 8, 2017

Openprise becomes GDPR-compliant

Openprise makes its living by helping businesses manage data, such as onboarding and cleansing data that has been received from multiple sources. This week, the data orchestration platform became another GDPR-compliant data manager with the launch of several features meeting...

/ November 2, 2017

SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season

With Black Friday only four weeks away, most online retailers already have their holiday strategies in place, aiming to pull as many e-commerce dollars as possible between now and the end of the year. And while most online shopping this...

/ November 1, 2017

Amex and Acxiom create a prediction engine based on purchase data

American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service Acxiom — called Predictive Intent Segments — to use that spending data to predict which individuals are likely...

/ October 27, 2017

Protagonist adds action tools to its narrative analytics for brands

In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the “underlying beliefs and motivations of consumers.” These messaging narratives were then made available to inform a client brand’s marketing strategy. Protagonist...

/ October 27, 2017

Infutor launches a propensity marketplace of consumers interested in buying cars

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources...

/ October 27, 2017

Segment launches Personas to capture its ecosystem data into customer profiles

Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools and the others, you could connect them all through Segment. Over the last few years, it has evolved. Initially,...

/ October 26, 2017

Persado now generates emotionally-targeted marketing messages for individuals

Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to generate emotionally-targeted marketing text for emails, snail mail, Facebook newsfeed ads, landing pages, display ads, and even messages...

/ October 25, 2017

The disruption of attribution is coming

Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed inside a black box that may have contained as much magic as science. Marketers have had the unenviable...

/ October 24, 2017