Category: Marketing Tools

Bedrock Data unveils software to help SMBs unify customer data

Boston-based cloud data management firm Bedrock Data has launched new cloud-based software that it says reduces the effort spent by small-to-medium-sized businesses (SMBs) to unify customer data. Called Fusion, it is designed for prepare and blend data that will generate...

/ March 5, 2018

Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its...

/ March 2, 2018

SAP-owned Gigya offers a new GDPR-friendly consent tool

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to...

/ February 27, 2018

The IVEP Association is readying an ambitious new smart video platform for web and TV

A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens....

/ February 26, 2018

New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)

A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data between themselves. You could use a major marketing platform and integrate the others, but the major...

/ February 26, 2018

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development....

/ February 16, 2018

IAB data report: More investment, more confidence, more interest in AI and blockchain

Marketers and media practitioners are feeling more confident about their internal skills for getting a return from data-driven marketing. And they’re beginning to think more seriously about artificial intelligence and blockchain as tech for handling data. Those are among the...

/ February 13, 2018

RIP A/B Testing

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How...

/ February 12, 2018

Phy’s new platform generates dynamic landing content from standard QR codes

Phy is out this week with a new QR-based platform for dynamically generated pages of linked previews. Called Multi-Action QR Codes, it employs standard QR codes that can be read by any regular QR scanner. QR scanning has become a...

/ February 8, 2018