Category: Marketing Tools

Now that GDPR is here, what do US companies do if they have a breach?

With a record number of data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is to know about data breaches. You’d be wrong. Now, with the General...

/ June 29, 2018

Google announces Google Marketing Platform Partners program

Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager — the company is consolidating and updating its marketing partner program as well. Google...

/ June 29, 2018

Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out...

/ June 25, 2018

5 Tips to Choosing Your Winning Business Domain Name

Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of...

/ June 25, 2018

Report: Marketing leaders aren’t keeping up with the speed of data

Data-driven marketing capabilities are on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives released Wednesday by Forbes Insights and customer data platform (CDP) Treasure Data. Despite the increase...

/ June 21, 2018

Evrythng launches a blockchain-utilizing orchestration hub for consumer products

Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and granting rewards. But, with a few emerging exceptions, those visions have largely been on paper so far. Internet of Things platform Evrythng is now out...

/ June 19, 2018

Unilever stops working with digital media influencers who buy followers

Unilever isn’t going to take it anymore. With increased calls for transparency in all aspects of marketing, the mega consumer packaged goods (CPG) company said Monday that it will no longer work with social media influencers who buy followers. Unilever...

/ June 18, 2018

How to determine if you’ve been hit by negative SEO

Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative...

/ June 15, 2018

Reducing the time it takes to write meta descriptions for large websites

Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case of large websites, basic SEO improvements can be a massive headache. If you’ve ever optimized a large website, you know...

/ June 14, 2018

IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

Podcasts are hot. Red hot. A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records, bringing in $314 million in 2017 — a full 86 percent more than in 2016,...

/ June 13, 2018