Category: Marketing Tools

Report: Customers are more loyal to companies that are transparent on social media

A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social. The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an overwhelming number (86...

/ August 22, 2018

Nielsen links up with J.D. Power to create a new Auto Cloud

Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. This is the first time that J.D. Power’s data is being made available for...

/ August 20, 2018

Sizmek unveils unified ad serving platform it says can replace Google’s walled garden

When Sizmek scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would create the “largest independent marketing platform built for agencies and brands.” The DSP world is a crowded one, studded with stalwarts...

/ August 17, 2018

Blippar launches indoor visual positioning system to anchor AR

If augmented reality (AR) is going to offer a reliable overlay for physical reality, it needs to be anchored into place. In many cases, GPS positioning is employed to tether a Pokémon object or whatever to a particular physical spot....

/ August 14, 2018

Salesforce promotes COO Keith Block to co-chief executive

Salesforce announced this week the promotion of Chief Operating Officer Keith Block to co-chief executive officer. Block will lead the company with current CEO and Co-Founder Marc Benioff. Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based...

/ August 13, 2018

The United States finally starts to talk about data privacy legislation

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it...

/ August 13, 2018

CDPs: Why now?

For much of this century, marketing software vendors have promised “a single view of the customer” or “a single source of truth.” So, why has the category of Customer Data Platforms (CDPs) just recently emerged? In other words, there clearly...

/ August 10, 2018

Bridg announces ‘first CDP’ for brick-and-mortar retailers

Customer data platforms (CDPs), where all customer-related data is centralized, are a booming category. But, although CDPs can include offline data, they have been focused primarily on providing their repository for online campaigns and use cases. Now, Santa Monica-based Bridg...

/ August 8, 2018