Category: Marketing Tools

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices

Responding to publisher outcry, Google is reversing its decision to cap the consent gathered through its consent management platform (CMP) Funding Choices to 12 ad tech vendors. The tool allows publishers to create and display a message that lists the ad...

/ June 11, 2018

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences

“The administrator of a fan page on Facebook is jointly responsible with Facebook for the processing of visitors to the page.” That’s the conclusion made this week in a judgment by the Court of Justice of the European Union (CJEU)...

/ June 7, 2018

The story of data, Part 5: Where are we going?

Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future...

/ June 6, 2018

Tobii Pro releases analytics for its eye-tracking + VR

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking precision for marketers looking to understand exactly what consumers were viewing as they “walked” through virtual environments like simulated grocery stores....

/ June 5, 2018

ShareIQ releases a free tool to measure the value of image-based earned media on Facebook

“Free” is always better when you get value. That’s what a new and free tool from ShareIQ offers. The New York City- and Berlin-based company is out with a cloud-based self-service capability that lets brands find out the value of...

/ June 4, 2018

LiveRamp adds outside quality scoring to its third-party data marketplace

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what...

/ June 1, 2018

The story of data, Part 4: Will it ever be truly secure?

As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been consumed with news stemming from revelations that data firm Cambridge Analytica used data from Facebook...

/ May 31, 2018

IAB Tech Lab releases a Data Transparency Framework

The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers. The Framework says its key goal is “making data segment ‘quality’ consistently understandable, transparent, and comparable across vendors.” The...

/ May 24, 2018

Spredfast launches Vault to better control access to brands’ social accounts

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general posting, that access can be handled through a social media management platform like Spredfast or Sprinklr, which communicates with...

/ May 23, 2018