Category: Mobile Marketing Column

Brands, please stop ruining the consumer mobile journey with desktop experiences

People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. And that number has remained steady for the past few years. Mobile isn’t...

/ April 10, 2018

What mobile marketers really need to know about deep linking

I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, enabling personalization and driving conversions. In the highly competitive world of...

/ April 4, 2018

AMP: Do or die? Session recap from SMX West

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP...

/ March 21, 2018

Mobile marketing: How to fulfill the app retention mandate

It’s times like these where I ask myself: How did we get here? With all of the technological advancements in our back pockets, how did we arrive at a place where we’re actually losing the very people who are glued...

/ March 8, 2018

Measuring real-world foot traffic results from 3 quick-service restaurant campaigns

Over the course of 2017, three advertising campaigns in the restaurant industry caught our attention. Only one was a strategically created campaign, with the other two originating as social media events that were completely unplanned by the companies involved. To...

/ February 21, 2018

Four new search trends in mobile app discovery

Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not...

/ February 5, 2018

Empowered consumers are searching for the best and worst brands before they buy

The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve all heard the saying that a happy customer tells one person while an unhappy customer tells anyone who...

/ January 2, 2018

The upcoming mobile app Monday: Be prepared

The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be the top mobile app download days of the year. With less than a week left, your...

/ December 21, 2017

Calling all marketers: Our top mobile marketing columns of the year

Mobile has come a long way since the iPhone made its debut in 2007, forever changing the way we look at our mobile devices. From voice search to the Internet of Things, this year brought with it the continued rise...

/ December 19, 2017

Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency with which they’ve been doing business for years. Our supporting role was to provide answers to anything...

/ November 29, 2017