Category: Internet Marketing Industry

Gartner’s Andrew Frank: Third-party validation of brands, content is coming

In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party decentralized service. So predicts Gartner VP/Distinguished Analyst Andrew Frank, who will delve into the topic of “How...

/ September 12, 2018

Salesforce adds more intelligence with Datorama purchase

Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence and analytics. Deal terms were not disclosed, but Reuters cites Israeli media reports that it was over $800 million. Although the company...

/ July 17, 2018

Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for...

/ July 5, 2018

AT&T buys ad exchange AppNexus

Apparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying programmatic ad marketplace AppNexus. “Ad tech unites real-time analytics and technology with our premium TV and video content,” AT&T Advertising and...

/ June 26, 2018

The story of data, Part 5: Where are we going?

Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future...

/ June 6, 2018

Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations

Content discovery platform Outbrain announced Tuesday that it has purchased AdNgin, a user interface (UI) optimization company specializing in personalized, interest-based recommendations. The purchase marks the sixth acquisition for the 12-year-old company, in addition to several strategic partnerships that it says...

/ June 6, 2018

7 ways protections for online content are being eroded

Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players...

/ April 24, 2018

10 great reasons to attend SMX Advanced

The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others sunset. Pillars of the industry crumble in the blink of an eye. Serious search marketers know that in order to...

/ April 9, 2018