Category: Channel: MarTech Today

Prediction About Data Usage Post-GDPR

Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what happens now? Consumers received email consents and opt-in notices, companies made a mad dash to prepare...

/ July 30, 2018

2018 Stackie Award winners: The most impactful martech stacks this year

The MarTech Conference is in full swing, and to kick it off on Tuesday, MarTech Conference Program Chair Scott Brinker announced the winners of the 2018 Stackies. The Stackie Awards are given each year at MarTech to acknowledge the most...

/ April 25, 2018

So, what’s it like to be a CMO of a marketing-focused business?

The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, customers and stakeholders, an abundance of data at our fingertips, and ever-improving technology to make us smarter and...

/ January 8, 2018

Will GDPR and blockchain live up to their hype in 2018?

Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say...

/ December 22, 2017

The next wave of ABM: A blended approach (Part 1)

Note: This piece was co-authored with Rob Leavitt, senior vice president at ITSMA. In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing landscape. But its quick ascent to B2B stardom...

/ December 5, 2017