Category: Accelerated Mobile Pages

Parallel tracking offers a page-speed improvement for AdWords advertisers

While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been something of a tradeoff because the technical processes involved could slow down page-loading time. Now, with this week’s parallel tracking announcement, this...

/ May 21, 2018

Common mistakes and quick fixes to improve poky page speed

There are multiple reasons to improve how quickly your web pages load. One of them is page abandonment. If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful? A...

/ May 11, 2018

AMP: Do or die? Session recap from SMX West

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP...

/ March 21, 2018

Google News Initiative kicks off with Subscribe With Google, other efforts

Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses came into clearer focus on Tuesday at an event in New York City. The company is launching a wider framework...

/ March 20, 2018

Google says 100+ ad networks support AMP, releases 3rd-party technology support

Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher sites last year. Now, Google is sharing some stats on how those conversions are working for publishers at AMP Conf and in a...

/ February 14, 2018