Category: Marketing Tools: Social Media

Twitter adds audio-only broadcasting for iOS app, Periscope

Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom explained in a blog post that users had been requesting an option to broadcast without having to show their surroundings....

/ September 7, 2018

Report: Customers are more loyal to companies that are transparent on social media

A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social. The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an overwhelming number (86...

/ August 22, 2018

Report: Traditional methods of personalization don’t work for millennials and Gen Z

Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to...

/ August 14, 2018