Category: Google: Shopping

Google debuts Shoppable Image ads, video in Shopping Showcase ads

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new ad formats for retail and brand advertisers ahead of the holiday shopping season that deliver shopping experiences on...

/ September 17, 2018

Expert management of Bing Shopping Ads just got easier

History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the...

/ September 10, 2018

A kickback stampede: Why Google’s EU comparison shopping program may carry risk

Cast your mind back to June 2017. The birds sang, the sun shone and Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions, European Union (EU) regulators ruled when...

/ August 30, 2018

Six Google Shopping opportunities you may be overlooking

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without...

/ May 22, 2018

Giants collide: Google’s impending showdown with Amazon

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has...

/ March 23, 2018

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express

Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search faster; (2) how to maintain market share for product search in a splintering mobile landscape of apps...

/ March 20, 2018

Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission

Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal treatment to competitors. “Google’s current remedy proposal has been in operation for more than four months, and the harm to competition,...

/ March 2, 2018

3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid...

/ January 31, 2018

It’s 2018. Are your Google Shopping campaigns ready?

What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities...

/ January 22, 2018

6 trends that show the (Thanksgiving) tables have turned in Google Shopping

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing to the stores, or even to the nearest computer. Cyber Monday isn’t just a day. It’s a...

/ December 21, 2017