Category: Google: Display Advertising

Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

Google has told media buyers who use its data transfer service that they will no longer be able to use a DoubleClick ID, multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s...

/ May 14, 2018

Driving calls with PPC: 5 mistakes most search marketers make

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business....

/ May 14, 2018

Google rolls out new ID requirements for US political ads

Google has issued new ID requirements for US political advertisers, according to a company blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political advertisers to provide a government-issued ID...

/ May 7, 2018

Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for...

/ April 16, 2018

Google’s steps toward GDPR surrounded by questions

With the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none completely clear — about how Google will comply. Late last week, the tech giant posted on its AdWords blog...

/ March 26, 2018

Google announces third-party measurement expansions with MRC, Nielsen, comScore

Google’s Matt Brittin and Sridhar Ramaswamy at Advertising Week Europe 2018 Google’s SVP of Ads and Commerce Sridhar Ramaswamy and Matt Brittin, Google’s EMEA president, acknowledged it’s been a hard year with concerns around security, transparency and privacy reaching new...

/ March 21, 2018

Google News Initiative kicks off with Subscribe With Google, other efforts

Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses came into clearer focus on Tuesday at an event in New York City. The company is launching a wider framework...

/ March 20, 2018

Get inside your customer’s head: A guide to writing irresistible calls to action

Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your landing page CTA isn’t the only marketing CTA that matters. To get people to your landing page,...

/ March 6, 2018

FAQ: Google Chrome ad blocking is here. Everything you need to know

Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after they’ve been flagged will find all of their ads, even those served by...

/ February 15, 2018

Google says 100+ ad networks support AMP, releases 3rd-party technology support

Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher sites last year. Now, Google is sharing some stats on how those conversions are working for publishers at AMP Conf and in a...

/ February 14, 2018